Petronella Private Session - Direct Time With Craig, Booked And Paid Online
Three session formats. Recorded by default. Team-drafted 48-hour follow-up packet. Open slots appear on the booking page when Craig's calendar allows.
Three Session Formats
Paid upfront through Stripe on the booking page, with sales tax added at checkout where applicable. The session is confirmed once payment clears. All private sessions are delivered virtually over Zoom or Microsoft Teams; on-site engagements are vetted and priced separately.
One specific problem. Deep dive with Craig on one decision, one compliance question, one deal you need unstuck, or one technical architecture call. Team prep on both sides; 48-hour action-plan follow-up.
Book the 2-Hour SessionOffer design, positioning work, quarter-level strategic planning, or pricing model design. Longer horizon than the 2-hour format. Ideal when you need Craig to model a new offering or reposition a service line end-to-end.
Book the Half-DayCraig sits with your MSP leadership team for a full working day. Org design, strategic initiative planning, exit posture, M&A readiness. Delivered virtually; on-site is vetted and priced separately.
Book the Full DayHow Booking Works
Private sessions are booked directly on the Petronella Technology Group, Inc. booking page. No application is required.
1. Choose the format
On book.petronella.ai, select Private Virtual Session, then the 2-hour, half-day or full-day format.
2. Pick an open slot
Open slots appear when Craig's calendar allows. If none fits, call (919) 348-4912 or email sales@petronellatech.com.
3. Pay upfront
You are sent to Stripe to pay, with sales tax added where applicable. The booking page states that private sessions are non-refundable before you pay.
What You Get
Every Private Session leverages Craig's hour into roughly five hours of team output that you receive - recording, follow-up packet, action plan, and resource links.
Session Recording By Default
Full Zoom recording shared within 24 hours unless you specifically opt out at booking. Recording is yours to reference, not Petronella's to republish.
48-Hour Follow-Up Packet
Team-drafted written summary, action plan with owners and dates, plus a curated resource packet (relevant templates, book excerpts, SOP links).
Prep Work Both Sides
You submit a structured intake 72 hours before the session. Petronella team pre-builds relevant materials so Craig's hour starts at the strategic layer - not the context-gathering layer.
Choosing The Right Format
The three formats are not three prices for the same conversation. Each one fits a different decision horizon, and picking the right one is the single biggest factor in whether the session pays for itself.
Book 2 Hours When One Decision Is Stuck
The $5,000 format is built around a single question: one compliance call, one deal you need unstuck, one architecture decision, one pricing question. If you can state the problem in two sentences and you mainly need Craig's judgment on it, two hours with team prep on both sides is the efficient choice.
Book A Half Day When You Are Designing Something
The $12,000 half-day fits work with structure but no single answer: offer design, positioning, quarter-level strategic planning, or pricing model design. It is the right format when you need Craig to model a new offering or reposition a service line end-to-end rather than rule on one question.
Book A Full Day When Leadership Needs To Be In The Room
The $25,000 full day puts Craig with your MSP leadership team for a working day: org design, strategic initiative planning, exit posture, M&A readiness. It is delivered virtually over Zoom or Microsoft Teams; on-site engagements are vetted and priced separately.
If you are unsure which format fits, describe the decision in an email to sales@petronellatech.com or call (919) 348-4912 before booking. The team will tell you when a 2-hour session covers it.
How To Prepare So The Session Pays Off
The intake and prep loop exists for one reason: so Craig's paid hour starts at the strategic layer instead of the context-gathering layer. Buyers who use it well get measurably more out of the same format.
72 Hours Before: The Structured Intake
You submit a structured intake covering the decision, the current state and the constraints. Be specific and quantitative where you can. The Petronella team pre-builds relevant materials from your intake, so the session opens with context already on the table.
Bring The Right People
Attendance limits are two additional attendees on the 2-hour format, three on the half day and five on the full day. Bring whoever owns the decision. A session about pricing lands better with the person who signs the quotes in the room than with a delegate taking notes.
After: Recording And The 48-Hour Packet
The full recording is shared within 24 hours unless you opt out at booking, and the team-drafted follow-up packet arrives within 48 hours: a written summary, an action plan with owners and dates, and a curated resource packet of relevant templates, book excerpts and SOP links. The action plan is where the session converts into execution.
Who You Are Talking To
Private Session buyers are paying for Craig Petronella's judgment specifically, so the credentials behind that judgment belong in the open.
Craig Petronella is the founder of Petronella Technology Group, Inc., a Raleigh, NC cybersecurity, digital forensics and compliance firm founded on April 5, 2002, accredited A+ with the BBB since 2003 and listed with The Cyber AB as a Registered Provider Organization, RPO #1449. He has more than 30 years of experience and is MIT-Certified in AI and Blockchain. His working credentials include CMMC Registered Practitioner (CMMC-RP), Cisco CCNA, CWNE, and North Carolina Digital Forensic Examiner License 604180-DFE, and he is a #1 Amazon best-selling author. His full background is on the team page.
In practice, that means a session can move between business strategy and technical specifics without a handoff: CMMC Level 2 scoping questions on one screen and private-AI architecture on another are both native territory. If your decision is a delivery decision rather than a judgment call, the right entry may be a service engagement instead of a session; the MSP Partner Program hub describes the co-managed and white-label delivery paths, and the free Petronella Partner application is still the $0 way to start a client-deal relationship.
FAQ
Can I reschedule a Private Session?
What if Craig does not open any slots this month?
Do I get a recording?
Are guarantees offered on outcomes?
Can I bring my team?
How do I pick between the 2-hour, half-day and full-day formats?
What happens after I pay?
Are sessions ever delivered on-site?
Who is Craig Petronella?
Pricing, Payment And What The Fee Covers
The commercial terms are short and are stated on the booking page before you pay. Here they are in plain language, plus what the fee actually buys beyond the calendar block.
What You Pay
$5,000 for the 2-hour format, $12,000 for the half day and $25,000 for the full day, paid upfront through Stripe on the booking page, with sales tax added at checkout where applicable. The session is confirmed once payment clears. There is no application step, no proposal cycle and no quote process; the prices on this page are the prices.
What The Fee Covers
The session itself with team prep on both sides, the full recording shared within 24 hours, and the team-drafted 48-hour follow-up packet: written summary, action plan with owners and dates, and a curated resource packet. The design goal is that Craig's paid hour converts into roughly five hours of usable output for your team.
The Non-Refundable Terms
Private sessions are paid upfront and fully non-refundable; the booking page states this before you are sent to Stripe to pay. No-shows forfeit the full fee. One reschedule is allowed with 48-hour notice if an open slot exists on the new date, a second reschedule forfeits the fee, and if Craig must reschedule twice due to a genuine conflict, the fee is refunded in full. There are no outcome guarantees of any kind.
Private Sessions Compared To The Other Ways In
Private time with Craig exists alongside the partner program tiers, and buyers arrive at it from three different directions. It helps to know which one you are.
That is this page. Pick the format that matches the decision horizon, book an open slot at book.petronella.ai, and pay. This page is for owners with a specific stuck question: a compliance call, an offer design, an exit-posture review.
The Strategic Partnership includes two private coaching hours per quarter, unlimited async messaging between them, and the full delivery capability behind them, from $25,000/mo plus 12% rev-share on the default structure. Sessions alone do not get you the bench; the engagement does.
Operator Council members book private sessions at the same $5,000, $12,000 and $25,000 rates but get scheduling priority when slots open, plus the 20-seat cohort, benchmarking and deal flow around the sessions. If the peer layer is what you are missing, see the Operator Council page.
Recording, Privacy And What Happens To The Material
Sessions regularly touch client-confidential material: deal terms, security gaps, compliance posture, exit plans. The handling rules are stated up front so you know exactly where the material goes.
The Recording Is Yours
Sessions are recorded by default and the full recording is shared with you within 24 hours. The recording is yours to reference internally; it is not Petronella's to republish. If the session involves sensitive material you do not want archived on either side, you can opt out of recording at booking and the session runs unrecorded.
The Follow-Up Packet Is Written For You
The 48-hour packet is drafted by the Petronella team from the session: a written summary, an action plan with owners and dates, and curated resources such as relevant templates, book excerpts and SOP links. It is written in the context of your MSP and your decision, not a generic handout.
Compliance Work Has A Named Path
When a session turns into work that needs documents, the firm's standing policy applies: attestation letters, documents signed by a credentialed practitioner such as a CMMC Registered Practitioner, submissions to regulators or assessors, and Business Associate Agreements always carry the Petronella Technology Group, Inc. name. A session can surface that need; the partner program or a service engagement is how it gets delivered.
Why Owners Buy Craig's Hours Directly
Private sessions fit four kinds of decisions. None of them requires a long engagement.
A Compliance Or CMMC Question With Money Behind It
Whether to chase a CMMC Level 2 opportunity, how to scope the gap assessment, how to price the delivery, and what to promise a client in the SOW. Craig is a CMMC Registered Practitioner with a firm registered as Cyber AB RPO #1449, and CMMC Level 2 delivery questions are native material for the session.
An Offer Or Pricing Decision
Designing a security, compliance or private-AI offering, positioning it against your competition, and building the pricing model around it. This is the half-day's home turf, and the 48-hour action plan can carry the pricing structure work forward into drafts you can use.
A Private-AI Direction Call
What to build, on whose infrastructure, with what compliance posture, before you spend prototyping money. Craig is MIT-Certified in AI and Blockchain and the firm runs a private AI prototyping lab, so the session can end with a concrete next step rather than a market-tour conversation.
An Exit Or M&A Posture Review
What a buyer will look for, what documentation is missing, and what the 12 to 24 months before a transaction should prioritize. This fits a full-day session with your leadership team. If it becomes an ongoing documentation project, the Strategic Partnership is the structure built for it.
Who Private Sessions Are For
Private Session buyers come from inside and outside the partner program, and the booking page treats both the same way.
MSP Owners Outside The Program
Any qualified buyer can book: no partner application, no tier membership, no prior relationship required. You pick a format, pick an open slot, pay upfront through Stripe, and the session is confirmed once payment clears. If that becomes a recurring need, the tier pages are the right next stop.
Active Petronella Partners
Partners working client deals with Petronella Technology Group, Inc. use private sessions for deal strategy: how to position a compliance engagement to a specific client, how to scope the SOW, how to price it. The free Petronella Partner agreement and the sessions solve different problems and can be used together.
Council And Strategic Members
Council members get scheduling priority on standard-rate sessions, and Strategic Partnership clients get two included coaching hours per quarter plus first-right-of-refusal on the weekly VIP slots. For them, this page is the booking mechanics; their tier page is the commercial terms.
What A Well-Run Session Looks Like, Start To Finish
Buyers who get the most from a Private Session follow roughly the same arc. Walking through it here means fewer surprises on the day and a better packet at the end.
Booking Day
You pick the format and an open slot on book.petronella.ai, pay through Stripe, and receive the structured intake. If you have a recording preference or attendee list questions, this is the moment to note them; opt-outs and attendance limits are set at booking, not negotiated at the start of the session.
The Prep Week
You complete the intake at least 72 hours out, covering the decision, the current state and the constraints. The Petronella team pre-builds materials from your answers: relevant framework sections, prior course material, template drafts. Craig opens the session already oriented, which is why the opening minutes go to your decision rather than to background questions.
The Session
The time belongs to the decision you brought. Longer formats leave more room to work the decision through to a draft: an offer structure, a pricing model, a roadmap. Bring the people who own the decision within the attendance limits for your format.
The 48 Hours After
The recording arrives within 24 hours, the follow-up packet within 48: written summary, action plan with owners and dates, and curated resources. Read the packet while the session is fresh, assign the owners named in the action plan, and flag anything the team misheard within those two days, while corrections are cheap.
Weeks Later
The action plan is the durable output. Buyers who work it see the session pay off over a quarter, not an afternoon. If execution needs the team rather than the judgment, the follow-up conversation is about the right delivery structure: a service engagement, a Fleet prototype or a tier of the partner program, each documented on its own page.
Need Direct Craig Time?
Book and pay online, then pick the slot that fits. Want to work client deals with us instead? Petronella Partner is $0 to join; send the free partner application. Peer-group access is in the Operator Council. Questions? Call (919) 348-4912 or contact us.