MSP Growth: learn to sell security, compliance and AI services, with a delivery team behind you
MSP Growth is a membership from Petronella Technology Group, Inc. that teaches managed service providers to sell cybersecurity, compliance (CMMC and HIPAA) and AI services, then delivers that work for you, under your brand or on referral. It runs on the same playbooks we use to run Petronella Technology Group, Inc. Founding seats start on October 13, 2026.
The $100 deposit is refundable any time before your founding seat starts. Checkout asks you to accept the founding seat terms and for your MSP company name. Not ready to pay anything? The Petronella Partner program is free to join and stays free.
Thank you. Your founding seat is held.
Your $100 deposit went through and Stripe has emailed your receipt. Here is what happens next:
- Within two business days, we email you to book your onboarding session for the first week of your seat.
- Before your seat starts on October 13, 2026, you receive the founding member agreement to review and sign. Nothing is billed until your seat starts. If founding seats have not started by October 31, 2026, your deposit is refunded automatically.
- Changed your mind? Reply to the receipt or call 919-348-4912 any time before your seat starts and we refund the full $100.
MSP Growth at a glance: what exists today and what is still being built
We would rather tell you exactly where the program stands than let you assume. MSP Growth is new. The delivery team, the training catalog, the free partner agreement, the AI sales coach and the template library exist and work today. The coach and the templates are live now for members, and founding members get access when their seat starts on October 13, 2026. Resellable AI tools will be added in an order the founding members help choose. Every item below carries its real status.
| What you get | Status | Details |
|---|---|---|
| Delivery by Petronella Technology Group, Inc. (referral or white label) | Live today | The free partner agreement is in use now. Terms are summarized below. |
| Training Academy catalog (35 courses) for your staff | Live today | The same 35 published courses sold at the Petronella Training Academy. |
| AI sales coach trained on our own sales playbooks | Live now for members | Live in the member area. Founding members get access on day one of their seat. |
| Template library: scripts, proposals, email sequences, CMMC readiness checklists, campaigns in a box | Live now for members | 14 white-label templates in Word and Markdown are live in the member area. The library grows every month. |
| Monthly live group call with Craig Petronella | First call by November 12, 2026 | One live group call every month. The first is within 30 days of the October 13, 2026 start. |
| Done-for-you AI tools you can resell | Founding members help shape it | Built from tools we run in our own business. Founding members vote on which come first. |
If a date above slips, founding members hear it from us first, in writing, with a new date. If the program does not start founding seats by October 31, 2026, every deposit is refunded without anyone having to ask.
What MSP Growth is, in plain terms
Most MSPs already have the client relationships that security, compliance and AI projects grow from. A defense subcontractor on your helpdesk plan will need CMMC. A dental group on your backup plan answers to HIPAA. A professional services firm wants to use AI without leaking client data. The work is right there. What usually stops an MSP is not interest. It is three gaps: knowing how to start the conversation, knowing how to scope and price it, and having people who can deliver it without pulling your team off the tickets that pay the bills.
MSP Growth closes all three. We teach you how we sell this work, give you the scripts and templates we use, and hand the delivery to our team when you win the deal. You choose, deal by deal, whether the client sees your brand (white label) or ours (referral). Either way, you keep the client relationship.
The teaching comes from how Petronella Technology Group, Inc. actually wins business. Craig Petronella founded the company on April 5, 2002, and it has sold and delivered cybersecurity, compliance and digital forensics work ever since. MSP Growth packages the same playbooks for MSPs. It is not a marketing agency and it does not run your campaigns for you. It gives you the method, the materials, a coach, a monthly room with Craig, and a delivery team.
What is inside an MSP Growth membership
Six parts, each with its current status. Nothing below is described as finished unless it is.
An AI sales coach built on our playbooks
An AI coach trained on the sales playbooks Petronella Technology Group, Inc. uses itself: how we open a compliance conversation, the discovery questions we ask, how we handle "we are too small for CMMC" and "our insurance covers that", and how we move a prospect from a call to a scoped proposal.
Use it to rehearse a call, draft a follow-up, or check a scope before you send it. It is live now for members, founding members get access when their seat starts, and they tell us where it falls short so we can fix it.
Frameworks and templates
Sales scripts, proposal templates, email sequences, CMMC readiness checklists and campaigns in a box: a complete campaign with the emails, a call script, a landing page outline and a follow-up plan for one offer.
The library is live now for members with 14 white-label templates in Word and Markdown, and it grows every month. Founding members vote on what gets built next.
Done-for-you AI tools you can resell
We run AI tools in our own business, for example the AI receptionist that answers our sales line at 919-348-4912. MSP Growth will package tools like these so you can resell them to your clients.
Resale packaging, pricing and white-label setup are being built. Founding members choose which tools come first. We will not list a tool as ready until a member can sell it.
A monthly live group call with Craig
One live group call a month with Craig Petronella. Bring a deal, a stuck proposal, a pricing question or an objection you could not answer. Calls work through real member situations, not slides.
The first call happens within 30 days of the October 13, 2026 start, by November 12, 2026, so every founding member is on at least one live call inside the refund window.
The full training catalog for your staff
All 35 published courses in the Petronella Training Academy, including CMMC, HIPAA and security awareness training, so your technicians and account managers can speak the language of the work you are selling.
Each founding member gets 5 staff training seats for the full catalog.
The free partner program underneath
Every member is also a Petronella Partner: the free referral and white-label agreement described on the MSP partner program hub. Membership adds the teaching, the coach and the call. The delivery team is there either way.
Your first 30 days as an MSP Growth founding member
The refund window is 30 days, so the first 30 days are front-loaded. You should be able to judge the program on real use, not on a promise of what month three will bring.
- Day 1: access. Your AI coach login, the template library and the training catalog are switched on the day your seat starts.
- Week 1: onboarding session. A live onboarding session with our team. We look at your client base, pick the first offer that fits it (CMMC readiness, HIPAA risk work, or an AI readiness conversation), and pick the campaign in a box that goes with it.
- Weeks 1 to 3: first campaign. You adapt the campaign to your brand and send it to your own clients or prospects. The AI coach helps you draft, and our team answers questions by email.
- By day 30: first live group call. The first monthly group call with Craig runs within 30 days of the October 13, 2026 start, by November 12, 2026. Bring the replies and the questions your first campaign produced.
- Day 30: decide. If it is not worth it to you, ask for your money back. Every dollar, no conditions.
How delivery works when you win a deal
This is the part that already exists. The Petronella Partner agreement is free to join, and every MSP Growth member signs it. It gives you two ways to hand work to us, chosen deal by deal.
Referral
You introduce the client to Petronella Technology Group, Inc. and we contract with them directly. You earn 10% of the services revenue we receive from that client in the first 12 months, paid within 30 days after the month it is received, as long as the client signs within 6 months of your registration.
White label
You stay the provider of record and the client sees your brand. We quote you a per-deal wholesale price, valid for 30 days, and you set your own resale price. Fixed-fee work is paid 100% upfront. A 24-month non-solicit protects your client relationship.
You register a deal before you pitch it, and we decide on the registration within 5 business days. An accepted registration protects the deal for 90 days. The agreement renews yearly, either side can end it with 30 days notice, and it is non-exclusive. The work we can deliver behind you includes CMMC readiness and compliance through our CMMC Registered Practitioner Team, HIPAA compliance work, digital forensics, and 24/7 SOC monitoring.
MSP Growth pricing: three tiers and one founding offer
Prices are published, the same for everyone, with no setup fee on MSP Growth. The full partner program price list is on the MSP partner pricing page.
| Tier | Price | Who it is for |
|---|---|---|
| Petronella Partner | $0 | Any MSP. Referral or white label, deal by deal. The right choice for most one-to-four person MSPs. |
| MSP Growth | $997/mo, or $9,970/yr prepaid (two months free). No setup fee. | MSPs with roughly 5 to 25 staff that want to start selling security, compliance and AI work. |
| MSP Growth, founding | $697/mo, 10 seats, locked for 12 months, then $997/mo | The first 10 MSPs willing to give feedback, a case study and their numbers in exchange for the lower price. |
| MSP Growth Pro | By application. $1,997/mo plus $1,997 onboarding, or $19,970/yr with onboarding waived. | MSPs already quoting security work that want deal-level help. Scope is confirmed with each applicant. |
To ask about Pro, apply through the partner application and choose "Not sure yet", then tell us in the notes that you want Pro.
Why $997, and why a founding price
We priced MSP Growth against what MSPs already pay for help growing. Content and template libraries for MSPs sell for roughly $59 to $497 a month. Group coaching programs with live calls every week or two sell for roughly $999 to $1,400 a month. Done-for-you marketing and deal-level coaching runs from about $1,995 a month upward. If you know Robin Robins' programs, or peer groups like TruPeer, you know the coaching band well.
MSP Growth sits at the bottom of the coaching band for a reason. It has one live call a month, not one a week. It earns its price from things the coaching programs do not include: a delivery team that can do the CMMC, HIPAA, forensics and AI work you sell, the same playbooks we use to run Petronella Technology Group, Inc., and a training catalog for your staff.
It also has no track record with MSPs yet. That is why founding seats cost $697. We would rather charge 10 MSPs less and earn a real case study from each than charge full price for a program nobody has used.
The founding member offer: what you get and what you give
What you get
- MSP Growth at $697/mo instead of $997/mo.
- That price locked for your first 12 months. After month 12 it becomes $997/mo.
- A say in what gets built: which templates come first, which AI tools get packaged, and what the AI coach learns next.
- The 30-day full refund, plus the founding-only three-month extension described below.
What you give
- A named case study by month 6. We write it with you from your own numbers. It reports what happened, whatever happened.
- A testimonial in your own words.
- Attendance at 3 of the first 4 live group calls.
- Monthly pipeline numbers: deals registered, quoted and closed, even when the answer is zero.
The founding price is monthly only. After the first 30 days, membership runs month to month and you can cancel with 30 days notice. Ten seats means ten. Stripe stops accepting deposits after the tenth one.
The MSP Growth guarantee, defined precisely
1. Thirty-day full refund, no conditions
Ask for a refund within 30 days of the day your seat starts and we refund everything you have paid for MSP Growth, including your deposit. No conditions, no exit interview, no hoops. One email or one phone call is enough.
2. Founding members only: three free months if you did the work and it still has not produced a qualified opportunity
If you did the work, as defined below, and you still have no qualified opportunity, as defined below, by the end of your sixth month, your next three monthly fees (months 7, 8 and 9) are waived, or refunded if already billed before your claim is approved. Everything in your membership keeps running during those three months.
"Did the work" means all four of these happened during your first six months:
- You attended your onboarding session.
- You attended at least 3 of the first 4 monthly live group calls, live.
- You sent at least 2 campaigns from the template library to your own clients or prospects, each to at least 50 recipients, and shared the send report with us. A screenshot showing the send count is enough.
- You sent us your pipeline numbers every month (deals registered, quoted and closed), including the months when every number was zero.
A "qualified opportunity" is a client or prospect of yours where all four of these are true:
- It is a real organization, and you have spoken with a named person there who can make the buying decision.
- The opportunity is for a security, compliance (for example CMMC or HIPAA) or AI service.
- That decision maker agreed to a scoping call, or received a written quote or proposal, from you or from Petronella Technology Group, Inc. through deal registration.
- The scoped or quoted value is at least $5,000.
The deal does not have to close. A quote counts. Opportunities you were already quoting before your seat started do not count.
How to claim it: email us within 30 days after the end of your sixth month. For a seat that starts on October 13, 2026, the sixth month ends on April 12, 2027, and the claim window closes on May 12, 2027. We check your claim against call attendance, your send reports and your monthly pipeline numbers. If the four "did the work" items are met and there is no qualified opportunity, the three months are waived. If we disagree, we tell you why in writing.
This guarantee covers effort, not income. MSP Growth makes no promise about revenue, profit or the number of deals you will close.
Founding seat deposit terms
These are the terms you accept at checkout.
- What it is. A $100 deposit that holds one of 10 MSP Growth founding seats at $697/mo. Checkout is handled by Stripe and asks for your MSP company name.
- Refundable. The deposit is refundable any time before your founding seat starts. Ask by replying to your Stripe receipt, by email to sales@petronellatech.com, or by calling 919-348-4912. Refunds go back to the original card; your bank decides how fast they appear.
- When your seat starts. Founding seats start on October 13, 2026, or on a later date you agree to. Before your seat starts, you receive the founding member agreement to review and sign. Nothing beyond the deposit is charged before then.
- At seat start. Your $100 deposit is credited toward your first month, so the first charge is $597, and every later month is $697 until month 12.
- If we do not start. If founding seats have not started by October 31, 2026, we refund every deposit in full without being asked.
- After seat start. The 30-day full refund and the founding guarantee above apply.
Who MSP Growth is for, and who should start with the free program
MSP Growth fits you if your MSP has roughly 5 to 25 people, your clients include defense contractors, healthcare practices or professional services firms, and you want to sell security, compliance or AI projects but do not want to hire a compliance team first. It also fits if you already get asked about CMMC or HIPAA and currently say "we do not do that".
Start with the free Petronella Partner program instead if you are a one-to-four person shop, you only expect a deal or two a year, or you simply want somewhere trustworthy to send compliance work. At that size, $997 a month is a big share of profit, and the free agreement gives you the same delivery team. You can apply to the partner program for free and move up later.
MSP Growth is not for you if you want someone to run your marketing for you, or you want a promise of a specific number of deals. We teach, we coach, and we deliver the work you win. You still have to have the conversations.
What one security or compliance deal can be worth to an MSP
Demand for this work is not hypothetical. In Kaseya's 2025 global MSP benchmark, one in three MSPs said winning new customers was their main challenge, and 67% named security among their five fastest-growing service lines (Kaseya, 2025).
Compliance projects are large. In the CMMC program final rule, the Department of Defense estimated that a small entity pursuing a CMMC Level 2 certification assessment faces about $101,752 in initial costs (89 FR 83092, October 15, 2024). Not all of that is services, but a real share is.
Here is the arithmetic on referral terms, as an illustration and not a promise. If a client you refer buys $40,000 of services from Petronella Technology Group, Inc. in its first 12 months, your 10% referral share is $4,000. Three such referrals in a year is $12,000, which is more than a year of MSP Growth at list price ($11,964 at $997/mo). White label can earn more per deal, because you set your own resale price, but we do not publish wholesale prices, so we cannot state a margin here.
Two honest limits. First, this math only counts the partner payout, not the managed services you add to a client once they are compliant. Second, it assumes you close the deal. We do not yet have close-rate data from MSPs, which is exactly what the founding members' case studies will provide.
If you want to see how we approach the first conversations before joining, read the free MSP accelerator playbook.
Who runs MSP Growth
Craig Petronella founded Petronella Technology Group, Inc. on April 5, 2002, and has more than 30 years of experience in IT and cybersecurity. He is a CMMC Registered Practitioner (CMMC-RP), holds the Cisco CCNA and the CWNE (Certified Wireless Network Expert), is a North Carolina licensed Digital Forensic Examiner (DFE #604180), and is MIT-Certified in AI and Blockchain. He leads the monthly group calls himself.
Petronella Technology Group, Inc. is a Cyber AB Registered Provider Organization (RPO #1449) with a CMMC Registered Practitioner Team and a 24/7 security operations center, and has held a BBB A+ rating since 2003. The company is based at 5540 Centerview Dr, Suite 200, Raleigh, NC 27606. Learn more about the team on the contact page or the MSP partner hub.
MSP Growth does not claim results we do not have. There are no MSP Growth members yet, so there are no member results. What we can show you is how we run our own business, and on the first call we will.
MSP Growth founding membership FAQ
What is MSP Growth?
MSP Growth is a membership from Petronella Technology Group, Inc. that teaches MSPs to sell security, compliance (CMMC and HIPAA) and AI services, and delivers that work under the MSP's brand or on referral. It includes an AI sales coach, a template library, resellable AI tools, a monthly live group call with Craig Petronella, the 35-course Training Academy catalog for staff, and the free partner agreement.
How much does MSP Growth cost?
$997 a month, or $9,970 a year prepaid, with no setup fee. The first 10 founding members pay $697 a month, locked for 12 months, then $997. MSP Growth Pro is by application at $1,997 a month plus $1,997 onboarding, or $19,970 a year with onboarding waived.
Is the $100 deposit refundable?
Yes. It is refundable any time before your founding seat starts. Reply to your Stripe receipt, email sales@petronellatech.com or call 919-348-4912. If founding seats have not started by October 31, 2026, every deposit is refunded automatically.
Does the AI coach exist yet?
Yes. The AI sales coach and the template library are live now for members. Founding members get access on the first day of their seat, October 13, 2026. The delivery team, the training catalog and the free partner agreement exist today.
What does the guarantee cover?
Every member gets a full refund on request within 30 days of seat start, with no conditions. Founding members also get their next three monthly fees waived if they did the work (onboarding, 3 of the first 4 calls, 2 campaigns of 50 or more recipients, monthly pipeline numbers) and still have no qualified opportunity (a named decision maker, a security, compliance or AI service, a scoping call or quote, and at least $5,000 in value) by the end of month 6. For a seat that starts on October 13, 2026, claims are due by May 12, 2027.
Do I have to use the white-label option?
No. You choose deal by deal. On a referral, the client contracts with Petronella Technology Group, Inc. and you earn 10% of services revenue received in the first 12 months. On white label, you stay the provider of record at a per-deal wholesale quote.
Will you take my clients?
No. You keep the relationship. The partner agreement includes deal registration, and white-label deals carry a 24-month non-solicit. The agreement is non-exclusive, so you can keep working with other providers too.
How often are the live calls?
One live group call a month with Craig Petronella. The first one runs within 30 days of the October 13, 2026 start, by November 12, 2026, inside the refund window. Founding members commit to attending 3 of the first 4.
What do founding members give in return for the lower price?
A named case study by month 6, written with you from your own numbers, a testimonial, attendance at 3 of the first 4 calls, and monthly pipeline numbers. The case study reports what actually happened.
Can my whole team use the training catalog?
Each founding member gets 5 staff training seats for the full 35-course catalog.
Is there a contract term?
No long-term contract. The first 30 days are covered by the full refund. After that, membership is month to month and you can cancel with 30 days notice. The founding price is locked for 12 months while you stay a member.
I run a two-person MSP. Should I join?
Probably not yet. Start with the free Petronella Partner program, which gives you the same delivery team at no cost. MSP Growth fits MSPs with roughly 5 to 25 staff.
Hold one of 10 MSP Growth founding seats
$697 a month for 12 months, a 30-day full refund, and a $100 deposit you can take back any time before your seat starts. Or talk to us first. Either way, the free partner program is there underneath.
Questions: call 919-348-4912 or email sales@petronellatech.com. Petronella Technology Group, Inc., 5540 Centerview Dr, Suite 200, Raleigh, NC 27606. See our terms of use and privacy policy.