Digital Advertising — Retargeting Services
Retargeting Pricing That Delivers Real ROI for Triangle Businesses
Stop losing website visitors who leave without converting. Petronella Technology Group's retargeting and remarketing services keep your brand visible to potential customers across the web, driving them back to your site when they are ready to buy. With transparent pricing, proven strategies, and deep expertise serving over 2,500 companies across Raleigh, Durham, and the Research Triangle Park area, PTG delivers digital advertising results that directly impact your bottom line. Every pricing tier is designed for Triangle businesses seeking measurable, accountable marketing performance.
The Challenge
Why 97% of Website Visitors Leave Without Converting
Lost Revenue Opportunities
The vast majority of visitors to your website leave without taking any meaningful action. They browse your services, review your offerings, and then navigate away to a competitor, a distraction, or simply another tab in their browser. Without a retargeting strategy, these warm prospects who have already demonstrated interest in your business are lost forever. For Triangle businesses investing in SEO, pay-per-click advertising, and content marketing to drive traffic to their websites, every lost visitor represents wasted marketing spend. The cost of acquiring that initial visit through search engine marketing or social media advertising is significant, and without retargeting, your return on that investment depends entirely on the small percentage of visitors who convert on their very first visit. This single-visit dependency leaves enormous revenue on the table for businesses throughout the Raleigh-Durham market.
Complex Buyer Journeys
Modern purchasing decisions, especially for B2B services and high-value consumer purchases, rarely happen in a single website session. Buyers research multiple providers, compare options over days or weeks, seek input from colleagues and family members, and return to reconsider their options multiple times before committing. Without retargeting, your brand fades from memory during this consideration period, giving competitors who do use remarketing a significant advantage. Triangle businesses competing in crowded markets including IT services, professional services, healthcare, and real estate need to maintain visibility throughout the entire buyer journey to capture the revenue they have earned through their initial marketing investments. Retargeting bridges the gap between initial interest and final purchase decision, keeping your business top-of-mind precisely when prospects are ready to take the next step in their decision-making process.
PTG's Retargeting Strategy
Data-Driven Remarketing That Converts Triangle Prospects
Petronella Technology Group's retargeting services are built on the same data-driven, results-focused methodology that has made us the trusted technology partner for over 2,500 businesses across the Triangle. Our retargeting campaigns use precision audience segmentation to deliver the right message to the right prospect at the right moment in their buyer journey. Rather than showing generic ads to everyone who has visited your website, PTG creates customized remarketing audiences based on the specific pages viewed, time spent on site, actions taken, and stage of the buying process each visitor has reached.
This intelligent segmentation ensures that your retargeting budget is invested where it will generate the highest return. A visitor who spent ten minutes reviewing your pricing page receives a different, more conversion-focused ad than someone who briefly visited your homepage. A prospect who added a product to their cart but did not complete checkout receives a targeted reminder with specific incentives to complete their purchase. This level of sophistication is what separates PTG's retargeting approach from the simple, spray-and-pray remarketing tactics that waste advertising budgets without delivering measurable results for businesses in the Raleigh-Durham-Chapel Hill market.
PTG's retargeting campaigns span multiple platforms and ad networks to ensure comprehensive coverage of your target audience. Our campaigns deploy across the Google Display Network, reaching over 90 percent of internet users worldwide, as well as Facebook, Instagram, LinkedIn, and other social media platforms where your prospects spend their time. Cross-platform retargeting ensures that your brand remains visible regardless of where your prospects browse, eliminating the blind spots that single-platform campaigns create.
Every PTG retargeting campaign includes comprehensive tracking, reporting, and optimization. Our team continuously monitors campaign performance, adjusting bids, creative elements, audience segments, and frequency caps to maximize your return on advertising spend. Monthly performance reports provide transparent visibility into impressions, clicks, conversions, and cost-per-acquisition metrics that demonstrate the tangible value your retargeting investment delivers. For Triangle businesses that demand accountability from their marketing partners, PTG's transparent reporting and continuous optimization ensure that every dollar of retargeting spend contributes to measurable business growth and revenue generation.
Transparent Pricing
Retargeting Packages for Every Business Size
Starter
Ideal for small Triangle businesses entering retargeting
- Google Display Network retargeting
- Single audience segment
- Up to 2 ad creative variations
- Basic conversion tracking
- Monthly performance report
- Up to $1,000/mo recommended ad spend
- Pixel installation and configuration
- Email support
Growth
For growing Triangle businesses ready to scale conversions
- Google Display + Social Media retargeting
- Up to 5 audience segments
- Up to 6 ad creative variations
- Advanced conversion tracking with attribution
- A/B testing of ad creatives
- Bi-weekly performance reports
- $1,000-$5,000/mo recommended ad spend
- Dynamic product/service ads
- Dedicated account manager
- Phone and email support
Enterprise
Full-scale retargeting for high-volume Triangle businesses
- Omnichannel retargeting across all platforms
- Unlimited audience segments
- Unlimited ad creative variations
- Cross-device tracking and attribution
- CRM integration for lead scoring
- Weekly performance reports and strategy calls
- $5,000+ recommended ad spend
- Custom audience lookalike modeling
- Landing page optimization consultation
- Senior strategist and dedicated support team
All packages include initial campaign setup, pixel installation, audience configuration, and ongoing optimization. Ad spend is billed separately and directly to your advertising account for complete transparency. Contact PTG at 919-348-4912 for a customized quote based on your specific business goals, target audience, and competitive landscape in the Triangle market.
Proven Results
Retargeting ROI for Triangle Businesses
Ready to see what PTG can do for your business? Schedule a free consultation and join the businesses across the Triangle that trust us with their technology.
919-348-4912PTG's retargeting campaigns consistently outperform industry benchmarks because our approach combines technical precision with deep understanding of the Triangle market. We know what resonates with local audiences, what competitive dynamics shape each industry vertical, and how to craft messages that convert browsers into buyers. Our results-driven methodology and transparent reporting have earned the trust of businesses throughout Raleigh, Durham, Cary, and the broader Research Triangle Park region.
Industry Applications
Retargeting Solutions for Every Triangle Industry
Healthcare Practices
Medical practices, dental offices, and wellness providers in the Triangle use PTG's retargeting services to stay visible to patients who research providers online before scheduling appointments. Our healthcare retargeting campaigns comply with all HIPAA advertising guidelines while effectively driving patient acquisition and appointment bookings for practices throughout Raleigh, Durham, and Chapel Hill.
Legal Services
Law firms face intense competition in the Triangle market, and retargeting provides a significant advantage by maintaining visibility with potential clients who visit multiple firm websites during their attorney research process. PTG's legal retargeting campaigns position your firm as the trusted choice when prospects are ready to engage counsel, driving qualified consultations and case inquiries.
Professional Services
Accounting firms, consulting practices, and B2B service providers throughout the RTP corridor benefit from retargeting campaigns that nurture prospects through extended consideration periods. PTG's professional services retargeting strategies align with longer B2B sales cycles, delivering touchpoints that build credibility and drive engagement over weeks and months rather than single sessions.
E-Commerce and Retail
Triangle retailers and e-commerce businesses use PTG's dynamic retargeting to show visitors the exact products they viewed, reducing cart abandonment and driving purchase completions. Our e-commerce retargeting campaigns include dynamic product ads, abandoned cart remarketing sequences, and cross-sell campaigns that increase average order values for online retailers.
Why Choose PTG
What Makes PTG's Retargeting Different
Full Transparency
PTG believes you should see exactly where your advertising dollars go and what they produce. Our retargeting reports provide granular visibility into every metric that matters, from impressions and clicks to conversions and revenue attribution. You own your advertising accounts, your pixel data, and your audience lists, and you have access to real-time dashboards that show campaign performance at any moment. This level of transparency is rare in the digital advertising industry, and it reflects PTG's commitment to building trust through accountability. We earn your continued business through demonstrated results, not contractual lock-in or obscured performance data.
Technical Excellence
As a technology company first, PTG brings a level of technical sophistication to retargeting that pure marketing agencies cannot match. Our pixel implementations are flawless, our tracking configurations capture every meaningful user interaction, and our audience segments are built with the precision of engineers rather than the approximation of generalists. This technical foundation ensures that your retargeting campaigns operate on accurate data, target the right users, and attribute conversions correctly. For Triangle businesses that have been frustrated by vague reporting and questionable attribution from other advertising providers, PTG's technically rigorous approach delivers the clarity and accuracy you deserve.
Local Market Knowledge
PTG's 22-plus years serving the Triangle market gives us unmatched insight into local buying behaviors, competitive dynamics, and seasonal patterns that impact retargeting performance. We understand which messaging resonates with Raleigh professionals versus Durham creatives, how RTP enterprise buyers differ from small business owners in Cary, and when seasonal trends create opportunities for increased retargeting investment. This local market intelligence informs every aspect of our campaign strategy, from audience definition to creative messaging to budget allocation, ensuring that your retargeting investment is optimized for the specific dynamics of the Triangle market rather than generic national benchmarks.
Frequently Asked Questions