Press Coverage — Disaster Recovery Success Story

Two Days After Being Hit by a Tornado, PTG Gets Destroyed Business Back Online

When a devastating tornado tore through the Raleigh, North Carolina area and destroyed a local business's physical location, most assumed the company would be offline for weeks or months. Petronella Technology Group (PTG) had other plans. Thanks to a comprehensive disaster recovery and business continuity plan implemented by PTG before the storm, the destroyed business was fully operational again in just two days, proving that the right preparation transforms catastrophic disasters into manageable interruptions.

The Problem

When Nature Destroys Your Business, Every Hour Counts

Natural disasters do not discriminate. Tornadoes, hurricanes, floods, and severe storms strike the Raleigh-Durham metropolitan area and the broader Research Triangle region with devastating regularity. North Carolina ranks among the top states nationally for tornado activity east of the Rockies, and the Triangle area sits in a corridor that experiences severe weather events multiple times per year. When a tornado strikes a business location, the physical destruction is immediate and total. Servers are smashed, networking equipment is destroyed, workstations are scattered, and the entire technology infrastructure that a modern business depends on is reduced to debris in seconds.

For businesses without a disaster recovery plan, this physical destruction translates into weeks or months of downtime. Customer data stored only on local servers is permanently lost. Email systems go dark. Phone systems stop functioning. Financial records become inaccessible. The business cannot process orders, communicate with customers, generate invoices, or perform any of the daily functions that keep revenue flowing. Employees have nowhere to work and no systems to work with. Insurance may eventually cover the physical losses, but it cannot replace lost customers who moved to competitors during the extended outage, cannot recover proprietary data that was never backed up offsite, and cannot undo the reputational damage of being unreachable for weeks.

Industry statistics show that 40 percent of businesses that experience a major disaster never reopen, and an additional 25 percent fail within one year. For small businesses in the Research Triangle area, where competition is fierce and customer expectations are high, extended downtime after a disaster is essentially a death sentence. The businesses that survive and thrive after natural disasters are the ones that planned for the worst before it happened, and the PTG tornado recovery story demonstrates exactly what that preparation looks like in action.

The PTG Disaster Recovery Story

From Total Destruction to Full Operation in 48 Hours

The tornado struck without warning, tearing through the Raleigh area and leveling the physical office of a PTG client. The building sustained catastrophic damage. Walls were torn away, the roof was destroyed, and the interior was exposed to the elements. Every piece of technology equipment in the building, including servers, workstations, networking hardware, phone systems, and printers, was damaged beyond repair. To an outside observer, this business was finished.

But Craig Petronella and his team at PTG had prepared for exactly this scenario. Months before the tornado, PTG had implemented a comprehensive disaster recovery and business continuity plan for this client. The plan included automated offsite data backups running on encrypted cloud infrastructure, replicated server images that could be deployed to new hardware or cloud environments within hours, documented recovery procedures with clear roles and responsibilities, alternate work site arrangements, and communication protocols that would keep staff, customers, and vendors informed throughout the recovery process.

Within hours of the tornado, the PTG team activated the disaster recovery plan. While the business owner was still processing the shock of seeing their destroyed office, PTG was already executing the recovery sequence. Cloud-based backups were verified and validated. Virtual server instances were being provisioned to replace the destroyed physical infrastructure. Email systems were redirected to cloud platforms. Phone systems were rerouted to mobile devices and temporary lines. PTG coordinated with the client to identify an alternate workspace and began staging replacement equipment that would be configured from the replicated images of the destroyed servers.

Within 48 hours of the tornado's impact, the business was fully operational. Employees were working from the alternate location with access to all of their files, applications, and communication systems. Not a single piece of customer data had been lost. Not a single email had gone undelivered. The company's financial records, client databases, project files, and proprietary information were all intact and accessible, as if the tornado had never happened. Customers who called the business reached a live person. Orders were being processed. Invoices were being generated. The business had survived total physical destruction because PTG's disaster recovery plan ensured that the data and systems were never dependent on the physical location that was destroyed.

How PTG Did It

The Components of a Life-Saving Disaster Recovery Plan

Automated Offsite Cloud Backups

The foundation of PTG's disaster recovery success in the tornado scenario was the automated offsite backup system that had been running continuously in the background every day before the storm. All critical business data, including file servers, databases, email archives, and application configurations, was backed up to encrypted cloud infrastructure located in geographically separate data centers. These backups ran automatically on scheduled intervals with no manual intervention required, ensuring that the most recent backup was always within hours of the live data. The 3-2-1 backup strategy meant that three copies of all data existed on two different media types with one copy stored in a completely different geographic region. When the tornado destroyed every physical piece of technology in the building, the backup copies were completely unaffected because they were stored hundreds of miles away in hardened data center facilities designed to withstand natural disasters. This is the fundamental principle that saved the business: data separation from physical location.

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Server Image Replication

Simply backing up data files is not enough for rapid disaster recovery. If you have to rebuild servers from scratch, reinstall operating systems, configure applications, and then restore data, the recovery process can take days or weeks. PTG had implemented full server image replication for this client, capturing complete snapshots of the server configuration including the operating system, all installed applications, custom settings, security configurations, network parameters, and data. These images could be deployed to new physical hardware or spun up as virtual machines in cloud environments within hours rather than days. When the tornado destroyed the physical servers, PTG did not need to rebuild from scratch. The team provisioned virtual servers using the replicated images and had the client's entire server environment running in the cloud before replacement physical hardware even arrived. This image-based recovery approach cut the restoration timeline from weeks to hours and ensured that no configuration details or custom settings were lost in the transition.

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Communication System Continuity

A business that cannot communicate with its customers during a crisis might as well not exist. PTG's disaster recovery plan included provisions for maintaining all communication channels through any disruption. The client's email system was configured with cloud-based failover that continued receiving and queuing messages even when the on-premises server was destroyed. Phone systems used VoIP technology with cloud-hosted PBX capabilities that could redirect calls to mobile devices, home phones, or any internet-connected device within minutes. PTG activated these failover systems immediately after the tornado, ensuring that customer calls were answered and emails were delivered throughout the recovery process. The client's website and customer-facing portals, already hosted on cloud infrastructure separate from the destroyed office, continued operating without interruption. This communication continuity was critical for maintaining customer confidence and preventing the kind of customer exodus that destroys businesses after extended outages. Customers never knew the physical office had been leveled.

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Documented Recovery Procedures

Having backup technology in place is only half the equation. The other half is having clearly documented procedures that tell the recovery team exactly what to do, in what order, when disaster strikes. PTG had created a comprehensive disaster recovery runbook for this client that included step-by-step instructions for every phase of recovery, from initial damage assessment through full system restoration. The runbook specified which systems to restore first based on business priority, how to verify data integrity after restoration, who was responsible for each recovery task, how to communicate status updates to stakeholders, and what acceptance criteria had to be met before declaring recovery complete. This documentation meant that when the tornado struck, the PTG team did not waste time figuring out what to do. They opened the runbook and began executing a plan that had been developed, reviewed, and tested during calm conditions. The difference between organized execution and panicked improvisation is the difference between 48-hour recovery and weeks of chaos.

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Alternate Workspace Planning

When a tornado destroys your office, your employees need somewhere to work. PTG's business continuity planning included arrangements for alternate workspace facilities where the client's team could relocate and resume operations while the primary location was rebuilt. These arrangements were established before the disaster, identifying suitable facilities in the Raleigh area, pre-negotiating terms, and ensuring that power, internet connectivity, and physical security would be available on short notice. PTG also planned for the possibility that employees might need to work from home temporarily, ensuring that VPN access, cloud application credentials, and collaboration tools were configured and tested for remote operation. When the tornado hit, the alternate workspace was activated within 24 hours, and employees walked into a functioning office environment where they could access all of their systems and data through the cloud-based infrastructure PTG had restored. The physical location was a pile of rubble, but the business was alive and running from a new address within two days.

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Regular Testing & Validation

A disaster recovery plan that has never been tested is a hope, not a plan. PTG conducts regular testing of every disaster recovery solution it implements, verifying that backups can actually be restored, that server images can successfully boot in alternate environments, that communication failover systems activate properly, and that documented procedures are current and accurate. PTG had tested this client's disaster recovery plan multiple times before the tornado, including full restoration exercises that proved the backups were intact and the recovery procedures worked. This testing uncovered and resolved issues that would have delayed recovery during a real disaster, such as application license transfers that required advance coordination with software vendors, network configurations that needed adjustment for the cloud environment, and database dependencies that required a specific restoration sequence. Because these issues were identified and resolved during testing rather than during the actual tornado recovery, the real-world execution went smoothly. Every business in the Triangle should be testing their disaster recovery capabilities at minimum annually, because the time to discover that your plan does not work is not when your building is in pieces.

Client Testimonial

Survival Through Preparation and Partnership

Ready to see what PTG can do for your business? Schedule a free consultation and join the businesses across the Triangle that trust us with their technology.

919-348-4912
48 hrs
From Destruction to Full Operation
0
Data Files Lost
0
Customers Lost During Recovery
22+
Years Disaster Recovery Experience
Industry Applications

Every Business Needs a Disaster Recovery Plan

The tornado recovery story demonstrates a principle that applies to every business in every industry across the Research Triangle. Disasters take many forms: tornadoes, hurricanes, floods, fires, power grid failures, ransomware attacks, and hardware catastrophes can all destroy business operations in an instant. Healthcare practices in Durham cannot afford to lose patient records. Law firms in Raleigh cannot survive the loss of case files. Financial advisors across the Triangle would face regulatory penalties and license risk if client records disappeared. Manufacturing companies in RTP could lose years of product designs and quality records. PTG builds disaster recovery plans tailored to each industry's unique requirements, ensuring that every business can survive the worst day imaginable.

Why Petronella Technology Group

Battle-Tested Disaster Recovery That Actually Works

There is a critical difference between a technology provider that sells disaster recovery solutions and one that has actually executed disaster recovery under real-world conditions. Petronella Technology Group is the latter. The tornado recovery story is not a hypothetical scenario from a marketing brochure. It is a real event that tested PTG's disaster recovery methodology against the most extreme conditions possible, total physical destruction of a client's business location, and PTG delivered a full recovery in 48 hours with zero data loss.

This real-world proven capability distinguishes PTG from every other IT provider in the Raleigh-Durham market. When PTG builds a disaster recovery plan for your business, it is designed by a team that knows from direct experience what works under pressure and what fails. PTG's 22 years of serving more than 2,500 companies across the Research Triangle have included responses to hurricanes, severe storms, equipment failures, ransomware attacks, and the tornado that could have ended a business but instead became a testament to the power of proper preparation. PTG's disaster recovery solutions are not theoretical constructs. They are battle-tested systems refined through decades of real-world deployment and proven under the most demanding conditions. When the next storm hits the Triangle, when the next power failure takes down your data center, when the next ransomware attack encrypts your files, PTG's disaster recovery plan will be the difference between a temporary disruption and a permanent closure. Call 919-348-4912 to build your plan before the next disaster strikes.

Frequently Asked Questions

Disaster Recovery & Business Continuity Questions Answered

What is the difference between disaster recovery and business continuity?
Disaster recovery focuses specifically on restoring technology systems and data after a disruptive event. Business continuity is the broader discipline that encompasses disaster recovery along with all other aspects of keeping a business operational during and after a crisis, including workforce management, alternate facilities, supply chain continuity, customer communication, and financial management. PTG addresses both for clients across the Raleigh-Durham and Research Triangle region, ensuring that technology recovery is integrated into a comprehensive plan for business survival.
How quickly can PTG restore my business after a disaster?
Recovery speed depends on the disaster recovery plan in place and the recovery objectives established for your business. As the tornado recovery story demonstrates, PTG has achieved full operational recovery within 48 hours even after total physical destruction of a client's location. For clients with cloud-based infrastructure and real-time replication, recovery can be even faster. PTG works with each client to define Recovery Time Objectives (how quickly systems must be restored) and Recovery Point Objectives (how much data loss is acceptable), then designs solutions that meet those targets.
What types of disasters does PTG's disaster recovery plan protect against?
PTG's disaster recovery plans are designed to protect against the full spectrum of disruptive events including natural disasters like tornadoes, hurricanes, floods, and fires; technology failures including server crashes, storage system failures, and network outages; cybersecurity incidents including ransomware attacks and data breaches; power and utility failures; and human errors including accidental data deletion and misconfiguration. The fundamental principles of data protection, redundancy, and documented recovery procedures apply regardless of the specific cause of the disruption.
How much does a disaster recovery plan cost for a small business?
The cost of a disaster recovery plan varies based on the size and complexity of your technology environment, the amount of data that needs to be protected, and the recovery speed requirements for your business. However, the cost is always a fraction of the cost of a disaster without a plan. Consider that 40 percent of businesses without disaster recovery plans never reopen after a major disaster, and the average cost of extended downtime for a small business exceeds $10,000 per day. PTG designs disaster recovery solutions that fit small business budgets while providing the protection that prevents catastrophic losses.
Does insurance cover the costs of disaster recovery?
Business insurance policies typically cover physical asset replacement but may not adequately cover data recovery costs, lost revenue during extended downtime, customer attrition, or the labor costs associated with rebuilding systems from scratch. Cyber insurance policies are increasingly available but often have coverage gaps and requirements for specific security controls to be in place. PTG helps Triangle-area businesses understand their insurance coverage gaps and implements disaster recovery solutions that minimize the costs and business impact that insurance alone cannot address.
How often should disaster recovery plans be tested?
PTG recommends testing disaster recovery plans at minimum annually, with more frequent testing for businesses with high-value data or stringent recovery requirements. Testing should include backup restoration verification, server image recovery exercises, communication failover tests, and tabletop exercises where key personnel walk through simulated disaster scenarios. PTG manages the testing process for its clients, conducting regular recovery exercises and updating plans based on test results, infrastructure changes, and evolving business requirements.
What is the 3-2-1 backup rule?
The 3-2-1 backup rule is a best practice that states you should maintain three copies of your data, stored on at least two different types of media, with at least one copy stored in a geographically separate location. This approach protects against virtually every data loss scenario because it ensures redundancy, media diversity, and geographic separation. PTG implements the 3-2-1 rule for all disaster recovery clients, typically using a combination of local backup appliances, cloud-based backup services, and geographically distributed data center storage.
Can PTG help with disaster recovery if we do not currently have a plan?
Absolutely. Many of PTG's 2,500 clients started with no disaster recovery plan at all. PTG conducts a thorough assessment of your current technology environment, identifies critical systems and data, defines appropriate recovery objectives with your leadership team, and designs and implements a comprehensive disaster recovery solution. The process typically begins with a complimentary initial consultation. Contact PTG at 919-348-4912 to schedule your assessment if you are a business in Raleigh, Durham, Chapel Hill, the Research Triangle Park, or anywhere in the Triangle region.
What happens to our disaster recovery plan if our business grows or changes?
Disaster recovery plans must evolve with your business. PTG conducts regular reviews of client disaster recovery configurations to ensure they account for new systems, increased data volumes, additional locations, new regulatory requirements, and changes in business priorities. When you add a new application, open a new office, or migrate to a new cloud platform, PTG updates your disaster recovery plan to ensure complete coverage. This ongoing management is included in PTG's managed services agreements, so your plan is always current and ready for activation.
Is North Carolina at particular risk for natural disasters that affect businesses?
Yes. North Carolina experiences a wide range of natural disasters including tornadoes, hurricanes, tropical storms, severe thunderstorms, flooding, and ice storms. The Raleigh-Durham-Research Triangle region is located in an area prone to severe weather events throughout the year. The tornado that destroyed PTG's client's office is just one example of the weather-related risks that Triangle-area businesses face. Combined with technology disasters like hardware failures, ransomware attacks, and power outages, the case for comprehensive disaster recovery planning is compelling for every business operating in this region.
Do Not Wait for Disaster

Build Your Disaster Recovery Plan Before the Next Storm

The tornado recovery story proves that proper preparation transforms catastrophic disasters into manageable interruptions. Petronella Technology Group has protected over 2,500 businesses with zero data loss incidents across 22 years, including real-world disaster recovery from total physical destruction. Call 919-348-4912 today to schedule your free disaster recovery assessment and discover how PTG can ensure your business survives whatever comes next. Serving Raleigh, Durham, Chapel Hill, RTP, and the entire Research Triangle.