Digital Marketing Services & Pricing

Transparent Digital Marketing Packages
Built for Triangle NC Businesses

From SEO and PPC to social media management and custom web design, Petronella Technology Group delivers data-driven digital marketing strategies that generate qualified leads, increase brand visibility, and accelerate revenue growth for businesses across Raleigh, Durham, the Research Triangle Park, and the greater Triangle region of North Carolina. Our pricing is straightforward because your marketing budget should never be a mystery.

The Challenge

Why Most Digital Marketing Investments Fail to Deliver

Businesses across Raleigh-Durham and the Research Triangle Park pour thousands of dollars every month into digital marketing campaigns that produce vanity metrics but zero meaningful results. Agencies dazzle their clients with impressions and click-through rates while the phone stays silent and the sales pipeline remains empty. This disconnect between activity and outcome is one of the most frustrating realities facing small-to-mid-sized businesses throughout North Carolina today.

Many Triangle NC companies have cycled through two, three, or even four marketing agencies before finding a partner that actually moves the revenue needle. They have been burned by opaque contracts where reporting is confusing and the strategy changes month to month with little explanation. They have been locked into rigid annual agreements that penalize growth. They have been told to be patient while competitors outrank them on Google, outbid them on Google Ads, and outpace them on social media platforms.

The core problem is not a lack of marketing tools or tactics. The core problem is the absence of strategic alignment between a company's business objectives, its ideal customer profile, and the marketing channels best suited to reach those customers profitably. Without that alignment, every dollar spent on SEO, pay-per-click advertising, social media campaigns, or web design is at risk of producing mediocre or negative returns. You need a technology-first marketing partner who understands both the market and the Triangle business ecosystem intimately.

Our Approach

Data-Driven Marketing Strategy Engineered for Measurable Growth

Petronella Technology Group takes a fundamentally different approach to digital marketing. With over 22 years of experience serving more than 2,500 companies, we understand that marketing is only effective when it is built on a foundation of technical excellence, clear data, and accountability. That is why every engagement starts with a comprehensive marketing audit that examines your current digital footprint, competitive landscape, target audience behavior, and conversion infrastructure before a single campaign is launched.

Our team of certified marketing strategists, SEO specialists, paid media managers, content creators, and web designers collaborate under a unified strategy framework. We do not silo services. Instead, we integrate search engine optimization with pay-per-click advertising, align social media messaging with content marketing calendars, and ensure your website is architected for both user experience and conversion rate optimization. Every tactic supports a cohesive marketing plan that is mapped directly to your revenue goals.

Transparency is non-negotiable. You receive detailed monthly reports with clear metrics tied to business outcomes, not vanity statistics. You own all of your creative assets, ad accounts, and data. There are no hidden fees, no long-term lock-in contracts, and no surprise charges. We believe that if our work is excellent, you will stay because of results rather than contractual obligation. Our packages are structured to give Raleigh, Durham, Chapel Hill, and RTP businesses the flexibility to scale their marketing investment as their business grows, while maintaining the strategic depth that enterprise-level campaigns require.

Importantly, our cybersecurity DNA means that every marketing initiative we deploy is also built with security in mind. From HTTPS compliance and secure form handling to privacy policy management and GDPR-ready data practices, your marketing infrastructure is hardened against threats from day one. No other marketing agency in the Triangle can claim that level of built-in security expertise, and it is a critical differentiator With consumer trust is paramount.

Pricing Packages

Choose the Plan That Fits Your Growth Goals

Every package includes a dedicated strategist, monthly reporting, and full asset ownership. No hidden fees. No long-term contracts.

Starter

Perfect for businesses establishing their digital presence in the Raleigh-Durham market.

Custom

per month · month-to-month

  • Local SEO optimization for up to 10 target keywords focused on Triangle NC search terms
  • Google Business Profile setup, verification, and ongoing optimization for local map pack rankings
  • On-page SEO audit and implementation including meta tags, schema markup, and content optimization
  • Monthly SEO performance report with ranking trends, organic traffic analysis, and conversion tracking
  • Basic social media management across two platforms with eight posts per month
  • Quarterly competitive analysis of top five local competitors in your industry vertical
  • Dedicated account strategist with monthly strategy call
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Enterprise

Comprehensive marketing for established businesses demanding market dominance in the Triangle region.

Custom

per month · month-to-month

  • Everything in Growth plus national SEO strategy with 50+ target keywords and technical SEO overhaul
  • Multi-channel PPC management across Google Ads, Microsoft Advertising, and social platforms
  • Custom web design or redesign with mobile-first responsive architecture and ADA compliance
  • Advanced analytics with custom dashboards, attribution modeling, and customer journey mapping
  • Video content production for social media, website, and YouTube advertising campaigns
  • Marketing automation platform implementation and management using HubSpot or equivalent
  • Weekly strategy calls with senior strategist and quarterly executive business reviews
  • Public relations outreach and thought leadership content development for brand authority
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Individual Services

A La Carte Digital Marketing Services

Need a specific service rather than a full package? We offer individual services tailored to your precise needs. Each service can be added to any package or purchased independently.

Search Engine Optimization

Our SEO services cover the full spectrum of organic search optimization, from comprehensive keyword research and competitive gap analysis to on-page optimization, technical SEO auditing, link building outreach, and local SEO for Raleigh, Durham, Chapel Hill, and the broader Research Triangle Park geography. We build sustainable organic traffic that compounds over time, reducing your long-term customer acquisition cost while increasing domain authority and brand visibility across search engines. Every SEO engagement includes monthly reporting with clear metrics and transparent progress tracking so you always know exactly where your investment is going.

Pay-Per-Click Advertising

Our PPC management team builds and optimizes paid search and display campaigns that deliver qualified leads at a predictable cost per acquisition. We manage Google Ads, Microsoft Advertising, and social media advertising platforms with a focus on keyword intent matching, ad copy testing, negative keyword refinement, quality score improvement, and landing page conversion optimization. For Triangle NC businesses, we leverage hyper-local targeting strategies that ensure your ad spend reaches decision-makers in your specific geographic service area rather than wasting budget on irrelevant clicks from outside your market territory.

Social Media Marketing

Social media is where your prospects spend their time, and our social media marketing services ensure your brand shows up with compelling content that generates engagement, builds trust, and drives traffic back to your website. We manage Facebook, Instagram, LinkedIn, Twitter, and YouTube campaigns with platform-specific content strategies, community management, paid social advertising, and influencer collaboration. Our approach combines organic content creation with paid amplification to maximize reach and engagement while maintaining a consistent brand voice across all channels. We also monitor brand mentions and provide social listening insights for proactive reputation management.

Web Design & Development

Your website is the hub of your digital marketing ecosystem, and it needs to perform flawlessly. Our web design and development services deliver custom, mobile-first responsive websites that are optimized for speed, security, accessibility, and search engine visibility. We build on modern frameworks with clean code architecture, implement structured data markup for rich search results, integrate analytics and conversion tracking from day one, and ensure ADA compliance across all pages. Every site we build includes SSL certification, security hardening, and ongoing maintenance options to keep your digital storefront operating at peak performance as your business grows.

Content Marketing

Content is the fuel that powers every digital marketing channel, and our content marketing services provide your business with a steady stream of high-quality, SEO-optimized content that attracts, educates, and converts your target audience. We develop comprehensive content strategies that include blog articles, long-form guides, case studies, whitepapers, infographics, video scripts, and email newsletter content. Every piece of content is researched for keyword opportunity, written by experienced copywriters, reviewed for technical accuracy, and optimized for search engine visibility before publication. We do not use AI-generated content without human oversight and editorial refinement.

Email Marketing & Automation

Email marketing remains the highest-ROI digital marketing channel, and our email marketing and automation services help you build, segment, and engage your subscriber list with personalized campaigns that drive revenue. We set up automated email sequences for lead nurturing, customer onboarding, re-engagement, and post-purchase retention. Our team designs branded email templates, writes compelling subject lines and copy, implements A/B testing protocols, and monitors deliverability metrics to ensure your emails reach the inbox rather than the spam folder. We integrate with major CRM and marketing automation platforms to create a seamless customer journey.

Proven Results

Trusted by Triangle NC Businesses for Over Two Decades

22+
Years in Business
2,500+
Companies Served
0
Security Breaches
100%
Transparent Pricing

Ready to see what PTG can do for your business? Schedule a free consultation and join the businesses across the Triangle that trust us with their technology.

919-348-4912
Why Petronella Technology Group

What Makes PTG Different from Every Other Marketing Agency

Security-First Marketing

Unlike traditional marketing agencies, PTG builds every campaign, website, and digital asset with cybersecurity built into the foundation. With zero breaches among clients following our security program across 22 years and 2,500+ clients, we bring a level of security awareness that protects your brand reputation and customer data while driving growth.

Full Transparency & Ownership

You own everything we create. Every ad account, every design file, every line of code, every piece of content. There are no proprietary platforms holding your data hostage. Our pricing is published, our contracts are month-to-month, and our reports show real business metrics instead of inflated vanity numbers.

Local Triangle Expertise

Headquartered in Raleigh, NC, we understand the competitive landscape, consumer behavior, and business culture of the Triangle region in a way that national agencies simply cannot replicate. Our local expertise allows us to identify niche opportunities and craft hyper-targeted campaigns that resonate with the Raleigh-Durham-Chapel Hill market.

Integrated Technology Partner

PTG is not just a marketing agency. We are a full-service technology firm that can integrate your marketing infrastructure with your IT systems, ensure compliance with industry regulations, and provide the technical backbone that supports scalable growth. From managed IT services to cybersecurity to digital marketing, we are the only partner you need.

Frequently Asked Questions

Digital Marketing Pricing & Services FAQ

How much does digital marketing cost for a small business in Raleigh-Durham?
Digital marketing costs vary based on the scope of services, competitive landscape, and business goals. Our packages are customized to fit your specific needs, and we offer month-to-month pricing with no long-term contracts. We recommend starting with a free marketing audit so we can provide a tailored proposal with transparent pricing based on your exact requirements and growth objectives for the Triangle NC market.
How long does it take to see results from SEO in the Triangle NC market?
SEO is a long-term investment that typically begins showing measurable improvements within three to six months, with significant results materializing between six and twelve months depending on your starting position, industry competitiveness, and the aggressiveness of the optimization strategy. Local SEO for Triangle NC businesses often shows faster results due to lower competition in hyper-local search queries compared to national terms.
Do you require long-term contracts for your marketing services?
No. All of our digital marketing packages operate on a month-to-month basis. We believe in earning your business through results, not locking you into rigid annual agreements. While we recommend a minimum three-month commitment for SEO services to allow sufficient time for strategies to gain traction, you are free to adjust or cancel your services at any time with 30 days notice.
What is included in the free marketing audit?
Our complimentary marketing audit includes a website performance analysis, SEO health check, competitive landscape review, Google Business Profile evaluation, social media presence assessment, and a high-level paid advertising opportunity analysis. You receive a detailed report with actionable recommendations and a strategic roadmap tailored to your business goals in the Raleigh, Durham, or Research Triangle Park market.
Can I choose individual services instead of a full package?
Absolutely. We offer every digital marketing service on an a la carte basis. Whether you need only SEO, only PPC management, only social media marketing, or only web design, we can build a custom engagement around your specific priorities. Many clients start with a single service and expand their scope as they see results and identify new growth opportunities.
How is PTG different from other digital marketing agencies in Raleigh?
PTG combines 22 years of technology and cybersecurity expertise with data-driven marketing strategy. Unlike pure-play marketing agencies, we build every campaign with security, compliance, and technical excellence as core pillars. We also provide full transparency with month-to-month contracts, complete asset ownership, and reporting tied to business outcomes rather than vanity metrics. Our track record of zero security breaches among clients following our security program across 2,500+ clients is unmatched in the Triangle region.
Do you manage Google Ads and social media advertising campaigns?
Yes. We manage paid advertising campaigns across Google Ads, Microsoft Advertising, Facebook, Instagram, LinkedIn, and YouTube. Our PPC specialists optimize campaigns daily for quality score, cost-per-click reduction, conversion rate improvement, and return on ad spend maximization. We also set up proper conversion tracking and attribution modeling so you can see exactly which campaigns and channels are driving revenue.
What reporting do I receive and how often?
All clients receive detailed monthly reports that include organic traffic trends, keyword ranking changes, paid advertising performance metrics, social media engagement statistics, conversion data, and lead attribution analysis. Growth and Enterprise clients receive additional reporting frequency with bi-weekly or weekly strategy calls. All reports are accessible through a real-time dashboard that you can review at any time.
Can you help with website redesign as part of the marketing plan?
Yes. Web design and development is one of our core digital marketing services. We design and build custom, mobile-first responsive websites that are optimized for speed, SEO, accessibility, and conversion. Whether you need a complete site redesign or specific landing pages for paid advertising campaigns, our development team delivers websites that function as the centerpiece of your digital marketing strategy and are architected for long-term scalability.
Do you work with businesses outside of the Raleigh-Durham area?
While we are headquartered in Raleigh, NC, and have deep expertise in the Triangle market, we work with businesses across the United States. Our digital marketing strategies are effective regardless of geography, and we have experience managing national and multi-location campaigns. That said, our local Triangle NC expertise gives us a distinct advantage for businesses targeting the Raleigh, Durham, Chapel Hill, and Research Triangle Park markets specifically.
Get Started Today

Ready to Grow Your Business with Data-Driven Marketing?

Schedule your free marketing audit and discover exactly how Petronella Technology Group can increase your online visibility, generate more qualified leads, and accelerate revenue growth for your Triangle NC business. No commitment required. No pressure. Just a transparent conversation about your goals and the strategies that will help you achieve them.