Marketing Services
Marketing Automation
Marketing automation streamlines repetitive marketing tasks, nurtures leads automatically, and provides insights into campaign performance. PTG helps businesses in Raleigh, Durham, and the Triangle implement and optimize marketing automation platforms that improve efficiency, increase lead conversion, and drive measurable revenue growth.
Marketing Automation Challenges
Lead Nurturing at Scale
Manually following up with every lead is impractical as your business grows. Marketing automation enables personalized nurture sequences that move leads through your sales funnel automatically, ensuring no prospect falls through the cracks.
Platform Complexity
Marketing automation platforms are powerful but complex. Proper setup, integration with CRM systems, workflow design, and ongoing optimization require expertise to realize the full value of your automation investment.
Data & Segmentation
Effective automation depends on clean data and thoughtful segmentation. Your contact database must be properly organized, segmented by behavior and demographics, and continuously maintained for automation to deliver personalized experiences.
ROI Measurement
Connecting marketing activities to revenue requires proper tracking, attribution, and reporting. Marketing automation platforms provide this capability, but it must be configured correctly to deliver meaningful insights.
PTG Marketing Automation Services
Platform Implementation
Setup and configuration of marketing automation platforms including CRM integration, tracking implementation, form creation, and email template design. We ensure your platform is properly configured from day one.
Workflow Design
Custom automation workflow design including lead scoring, nurture sequences, triggered emails, and behavioral-based campaigns. We create automation logic that moves leads toward conversion efficiently.
Analytics & Reporting
Dashboard creation, conversion tracking, and ROI reporting so you can see exactly how your marketing automation investment is performing and where improvements can be made.
Ongoing Optimization
Continuous testing, refinement, and optimization of your automation workflows. We monitor performance, identify improvement opportunities, and adjust campaigns to maximize results over time.
Frequently Asked Questions
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PTG provides marketing automation for businesses throughout Raleigh, Durham, Chapel Hill, and the Triangle.
Why Choose Petronella Technology Group
Petronella Technology Group has been a trusted IT and cybersecurity partner for businesses across Raleigh, Durham, Chapel Hill, Cary, Apex, and the Research Triangle since 2002. Led by CEO Craig Petronella, an NC Licensed Digital Forensics Examiner (License# 604180-DFE), CMMC Certified Registered Practitioner, Cybersecurity Expert Witness, Hyperledger Certified, and MIT-certified professional in cybersecurity, AI, blockchain, and compliance, PTG brings deep expertise to every engagement.
With BBB accreditation since 2003 and more than 2,500 businesses served, PTG has the experience and track record to deliver results. Craig Petronella is an Amazon number-one best-selling author of books including "How HIPAA Can Crush Your Medical Practice," "How Hackers Can Crush Your Law Firm," and "The Ultimate Guide To CMMC." He has been featured on ABC, CBS, NBC, FOX, and WRAL, and serves as an expert witness for law firms in cybercrime and compliance cases.
PTG holds certifications including CCNA, MCNS, Microsoft Cloud Essentials, and specializes in CMMC 2.0, NIST 800-171/172/173, HIPAA, FTC Safeguards, SOC 2 Type II, PCI DSS, GDPR, CCPA, and ISO 27001 compliance. Our forensic specialties include endpoint and networking cybercrime investigation, data breach forensics, ransomware analysis, data exfiltration investigation, cryptocurrency and blockchain analysis, and SIM swap fraud investigation.
Digital Marketing That Drives Results
Effective digital marketing requires more than just a website and social media presence. It demands a strategic, data-driven approach that connects your business with the right audience at the right time with the right message. PTG marketing services combine deep technical expertise with creative strategy to help businesses in the Research Triangle generate qualified leads, build brand awareness, and grow revenue through digital channels. Our team understands both the technology and the business strategy behind successful digital marketing campaigns.
Our approach begins with understanding your target audience, competitive landscape, and business objectives. We develop comprehensive marketing strategies that include search engine optimization to capture organic traffic, paid advertising campaigns for immediate visibility, content marketing to establish thought leadership, email marketing for nurturing leads and retaining customers, and social media engagement to build community and brand loyalty. Every campaign is tracked with detailed analytics so you can see exactly how your marketing investment is performing and where adjustments can maximize results.
Website design and development is the foundation of effective digital marketing. PTG creates professional, responsive websites that are optimized for search engines, user experience, and conversion. Our websites load quickly, display beautifully on all devices, and guide visitors toward taking the actions that matter most to your business, whether that is scheduling a consultation, requesting a quote, or making a purchase. We also ensure that your website meets accessibility standards and security best practices, protecting both your business and your visitors.
What sets PTG apart from typical marketing agencies is our deep understanding of technology and security. We ensure that marketing tools and platforms are implemented securely, that customer data is handled in compliance with privacy regulations, and that marketing technology integrates seamlessly with your existing business systems. This combination of marketing expertise and technical depth means that your digital marketing efforts are not only effective at generating business but also secure, compliant, and aligned with your overall technology strategy.
Our Approach to Cybersecurity
At Petronella Technology Group, cybersecurity is not just about installing antivirus software or setting up a firewall. We take a comprehensive, layered approach to security that addresses people, processes, and technology. Our methodology is built on industry-standard frameworks including NIST Cybersecurity Framework, CIS Controls, and MITRE ATT&CK, ensuring that your security program is aligned with the same standards used by Fortune 500 companies and government agencies. Every engagement begins with a thorough assessment of your current security posture, followed by a prioritized remediation roadmap that addresses your most critical risks first.
Our security operations team provides continuous monitoring through our Security Information and Event Management platform, which correlates events across your entire environment to detect threats in real time. When a potential threat is identified, our analysts investigate and respond immediately, often containing threats before they can cause damage. This proactive approach dramatically reduces the risk of successful cyberattacks and provides the rapid response capability that is essential in today's threat landscape.
We believe that employee awareness is one of the most important layers of defense. Human error remains the leading cause of data breaches, and no amount of technology can fully compensate for untrained employees. PTG provides comprehensive security awareness training programs that educate your team about phishing, social engineering, password security, data handling, and incident reporting. Our training programs include simulated phishing campaigns that test employee readiness and identify areas where additional education is needed, helping organizations build a strong security culture from the ground up.
Beyond prevention, PTG prepares organizations for the reality that breaches can occur despite the best defenses. Our incident response planning services help businesses develop, document, and test response procedures so that when an incident does occur, your team knows exactly what to do. From tabletop exercises to full incident simulations, we ensure that your organization is prepared to respond quickly and effectively, minimizing damage, preserving evidence, and meeting all regulatory notification requirements within required timeframes.
Additional Questions and Answers
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PTG Service Areas
Petronella Technology Group delivers a comprehensive suite of technology and cybersecurity services to businesses throughout the Research Triangle. Our managed IT services provide proactive monitoring, maintenance, and help desk support that keeps your technology running smoothly and your team productive. We handle everything from server management and workstation support to cloud migrations and network infrastructure, giving you a complete IT department without the overhead of hiring in-house staff.
Our cybersecurity services protect your business from the constantly evolving threat landscape. We offer security risk assessments, vulnerability scanning, penetration testing, security awareness training, endpoint detection and response, email security, and managed SIEM monitoring. For businesses that need to meet regulatory requirements, our compliance consulting services cover CMMC, NIST, HIPAA, SOC 2, PCI DSS, GDPR, CCPA, ISO 27001, and FTC Safeguards Rule compliance with gap assessments, remediation planning, policy development, and audit preparation.
PTG also provides digital forensics and incident response services for businesses and law firms dealing with data breaches, cybercrimes, and litigation support. Our forensic lab handles computer and mobile device forensics, network forensics, cryptocurrency investigation, and electronic discovery. Craig Petronella provides expert witness testimony and forensic consulting for attorneys across North Carolina. Additionally, our cloud services team manages migrations to and ongoing operations in Microsoft Azure, AWS, Google Cloud, and private cloud environments.
Our emerging technology practice helps businesses leverage artificial intelligence, blockchain, and automation securely and compliantly. From custom AI development and secure inference hosting to AI compliance consulting and blockchain security, PTG ensures that organizations can adopt new technologies without compromising security or regulatory standing. We combine deep technical expertise with practical business insight to deliver technology solutions that drive real results for businesses of all sizes in the Raleigh-Durham-Chapel Hill area.
Ready to Get Started?
Contact Petronella Technology Group today for a free consultation. Serving Raleigh, Durham, Chapel Hill, and the Research Triangle since 2002.
919-348-4912 Schedule a Free Consultation5540 Centerview Dr., Suite 200, Raleigh, NC 27606