Cybersecurity for B2C Businesses

Protect Your Customers.
Protect Your Brand.

B2C businesses collect, process, and store vast amounts of customer data: payment card information, personal details, purchase histories, email addresses, and behavioral data. A single data breach exposes your customers to fraud and identity theft, triggers regulatory penalties under PCI DSS, CCPA, and state breach notification laws, destroys the consumer trust you have spent years building, and can end your business. Petronella Technology Group, Inc. provides the cybersecurity expertise that consumer-facing businesses need to protect customer data, maintain payment card compliance, secure e-commerce platforms, and build the trust that drives customer loyalty.

Trusted by 2,500+ organizations since 2002. BBB A+ Accredited since 2003. PCI DSS compliance expertise.

PCI DSS Compliant E-Commerce Security Customer Data Protection 2,500+ Clients

Why B2C Businesses Choose Petronella Technology Group, Inc.

Consumer-facing businesses handle some of the most regulated and targeted data in the world. We combine deep cybersecurity expertise with an understanding of the B2C business model, consumer privacy regulations, and the critical importance of brand trust.

PCI DSS Compliance

Every business that accepts credit cards must comply with the Payment Card Industry Data Security Standard. We guide you through PCI DSS requirements, implement the necessary controls, and prepare you for successful assessment so you can keep processing payments without risk.

Customer Data Protection

Your customers trust you with their personal information, payment details, and purchasing behavior. We implement encryption, access controls, and monitoring that protects this data from breaches, unauthorized access, and insider threats throughout its entire lifecycle.

E-Commerce Security

Online stores are constantly targeted by attackers seeking to steal payment data, hijack customer accounts, and exploit web application vulnerabilities. We secure your e-commerce platform with web application firewalls, secure payment processing, and continuous vulnerability management.

Brand Trust Preservation

A data breach announcement can permanently damage consumer trust and brand reputation. Our proactive security posture prevents the breaches that make headlines, destroy customer loyalty, and send consumers to your competitors. Prevention is infinitely cheaper than crisis recovery.

The B2C Cybersecurity Landscape

Consumer-facing businesses are among the most targeted organizations in the cybersecurity threat landscape. Retailers, e-commerce companies, restaurants, hospitality businesses, service providers, and consumer brands collect and process enormous volumes of personally identifiable information (PII) and payment card data. This data is immensely valuable to cybercriminals, who can sell stolen credit card numbers on the dark web, commit identity theft using personal information, or hold your business hostage with ransomware until you pay to recover your customer database.

The regulatory environment for B2C businesses is increasingly complex and punitive. The Payment Card Industry Data Security Standard (PCI DSS) imposes 12 requirements with over 300 sub-requirements on every business that accepts credit card payments. Non-compliance can result in fines of $5,000 to $100,000 per month from payment processors, increased transaction fees, and ultimately the loss of your ability to process cards at all. The California Consumer Privacy Act (CCPA) and its successor CPRA give consumers the right to know what data you collect, request deletion, and opt out of data sales, with penalties of $2,500 per violation and $7,500 per intentional violation. State breach notification laws in all 50 states impose additional requirements when customer data is compromised, with some states allowing private lawsuits and statutory damages.

The financial impact of a B2C data breach extends far beyond regulatory fines. IBM's Cost of a Data Breach Report consistently shows that businesses with high levels of customer data face the highest per-record breach costs. The average cost of a retail data breach exceeds $3 million. Factor in customer churn, with studies showing that 65% of consumers lose trust in a company after a breach, reputational damage, litigation costs, and the operational disruption of incident response, and the true cost of a breach can threaten the viability of the business itself.

Petronella Technology Group, Inc. has been protecting businesses and their customer data since 2002. Our founder, Craig Petronella, is a Licensed Digital Forensic Examiner and CMMC Certified Registered Practitioner with 25+ years of cybersecurity experience. We understand the unique challenges B2C businesses face: the need to balance security with customer experience, the complexity of PCI DSS compliance, the evolving privacy landscape, and the brand-level risk that a breach represents. We deliver practical, effective security solutions that protect your customers without impeding the frictionless experiences they demand.

Whether you need PCI DSS compliance support, penetration testing for your e-commerce platform, or security awareness training for your customer-facing staff, Petronella Technology Group, Inc. delivers the protection your business and your customers deserve.

PCI DSS Compliance Program

Complete PCI DSS compliance support including gap assessment, control implementation, policy development, Self-Assessment Questionnaire preparation, and ongoing compliance maintenance for merchants at every PCI level.

E-Commerce Platform Security

Web application security for Shopify, WooCommerce, Magento, BigCommerce, and custom e-commerce platforms. Includes web application firewall deployment, secure payment integration, SSL/TLS configuration, and protection against OWASP Top 10 vulnerabilities.

Privacy Compliance (CCPA/CPRA)

Data mapping, privacy policy development, consumer rights request handling, opt-out mechanism implementation, and ongoing privacy compliance management for businesses subject to California Consumer Privacy Act and similar state privacy laws.

Breach Prevention & Response

Multi-layered security that prevents breaches before they happen, and a tested incident response plan that minimizes damage if one does occur. Includes 24/7 monitoring, endpoint protection, email security, and breach notification support for all 50 states.

Cybersecurity Services for Consumer-Facing Businesses

Every service is designed for the unique risk profile, regulatory requirements, and operational demands of businesses that serve consumers directly.

PCI DSS Compliance & Assessment

The Payment Card Industry Data Security Standard requires every business that accepts, processes, stores, or transmits credit card data to meet 12 core requirements covering network security, data protection, vulnerability management, access control, monitoring, and security policies. PCI DSS 4.0, the latest version, adds new requirements for authentication, encryption, and continuous security testing that take effect in 2025.

We guide your business through every aspect of PCI DSS compliance. Our process begins with a cardholder data environment (CDE) assessment to identify where payment card data enters, flows through, and is stored in your systems. We then conduct a gap analysis against all applicable PCI DSS requirements, develop a prioritized remediation plan, implement the necessary technical and administrative controls, and prepare you for your Self-Assessment Questionnaire (SAQ) or formal assessment by a Qualified Security Assessor (QSA).

For businesses seeking to reduce their PCI scope, we help implement tokenization, point-to-point encryption (P2PE), and payment processing architectures that minimize the systems that fall within the cardholder data environment. Reducing scope means fewer requirements to meet, lower assessment costs, and a stronger security posture for your payment processing infrastructure.

E-Commerce & Web Application Security

Your e-commerce website is your primary revenue channel and your most exposed attack surface. Web application vulnerabilities including SQL injection, cross-site scripting (XSS), cross-site request forgery (CSRF), and insecure direct object references can allow attackers to steal customer data, hijack accounts, inject malicious code, or deface your site. Magecart-style attacks that inject credit card skimming code into checkout pages have compromised millions of payment cards across thousands of e-commerce sites.

We secure e-commerce platforms with a multi-layered approach: web application firewall (WAF) deployment to block common attack patterns, Content Security Policy (CSP) implementation to prevent JavaScript injection, Subresource Integrity (SRI) to detect tampered third-party scripts, secure payment integration that isolates cardholder data from your web application, SSL/TLS configuration with A+ ratings, and regular vulnerability scanning of your web applications and APIs.

Our penetration testing team conducts targeted assessments of your e-commerce platform, testing for the OWASP Top 10 vulnerabilities and e-commerce-specific attack vectors. We test your checkout flow, payment processing, account management, API endpoints, and administrative interfaces. Results include detailed findings with business risk context and step-by-step remediation guidance that your development team can implement immediately.

Customer Data Privacy & CCPA Compliance

The California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA), grant California consumers the right to know what personal information businesses collect about them, the right to delete their data, the right to opt out of the sale or sharing of their data, and the right to non-discrimination for exercising their rights. Similar laws have been enacted or proposed in dozens of other states, creating an increasingly complex patchwork of privacy obligations for B2C businesses that sell to customers across the country.

We help B2C businesses navigate this privacy landscape with comprehensive data mapping that identifies what customer data you collect, where it is stored, who has access to it, and with whom it is shared. We develop privacy policies that accurately disclose your data practices, implement opt-out mechanisms and consumer rights request processes, configure your marketing technology stack for privacy compliance, and establish data retention and deletion procedures that meet regulatory requirements while preserving the data you need for business operations.

For businesses that collect data from minors, operate loyalty programs, use data for targeted advertising, or sell customer data to third parties, we provide specialized privacy guidance that addresses the enhanced protections and consent requirements that apply to these activities. Our goal is to keep your business compliant without disrupting the customer engagement strategies that drive revenue.

Point-of-Sale & Payment Security

For brick-and-mortar B2C businesses, the point-of-sale (POS) system is the primary target for payment card theft. POS malware, network-based attacks that capture card data in transit, and skimming devices installed on terminals can compromise thousands of cards before detection. Major retail breaches have originated from compromised POS systems, resulting in millions of stolen card numbers and hundreds of millions of dollars in costs.

We secure your POS environment with network segmentation that isolates payment processing from other business systems, endpoint protection on all POS terminals and back-office systems, encrypted communications between terminals and payment processors, regular vulnerability scanning and patching of POS software, and physical security controls for terminal hardware. For multi-location businesses, we implement centralized monitoring that provides visibility across all store locations from a single security dashboard.

We also help businesses evaluate and implement modern payment technologies including EMV chip acceptance, contactless payments, mobile wallets, and cloud-based POS systems that can significantly reduce PCI DSS scope and improve both security and customer experience. Upgrading your payment infrastructure is often the most impactful single step toward reducing your exposure to payment card fraud and simplifying your PCI compliance obligations.

Security Awareness Training for Consumer-Facing Staff

Your employees are your first line of defense and your greatest vulnerability. In B2C businesses, staff handle customer payment cards, access customer databases, use email for vendor communications, and interact with technology at every point of the customer journey. A single employee clicking a phishing link can lead to a breach that compromises your entire customer database. PCI DSS Requirement 12.6 mandates security awareness training for all personnel, and your training program must be documented for compliance evidence.

Our B2C-specific security awareness training covers phishing recognition, safe payment card handling procedures, social engineering tactics that target retail and service employees, proper customer data handling, secure Wi-Fi and device usage, incident reporting procedures, and the consequences of data breaches for both the business and affected customers. Training modules are designed for diverse workforces, including employees who may not be technically sophisticated.

Monthly phishing simulations test employee awareness with realistic scenarios relevant to your industry, such as fake vendor invoices, fraudulent refund requests, and spoofed corporate communications. Completion tracking and phishing simulation results are documented for PCI DSS compliance evidence and provide metrics that help you identify departments or individuals who need additional training focus.

Breach Response & Consumer Notification

When a B2C breach occurs, the response must address multiple stakeholders simultaneously: affected customers, payment processors, card brands, state attorneys general, insurance carriers, and the media. Each has different notification requirements and timelines. State breach notification laws vary by jurisdiction, with some requiring notification within 30 days and others within 60 or 90 days. Payment card brands have their own investigation and notification requirements. Getting any of these wrong can increase fines, extend liability, and deepen reputational damage.

Our incident response team provides immediate containment to stop the breach, forensic investigation to determine what data was compromised and how many customers are affected, coordination with your payment processor and card brands, compliance with state breach notification requirements for all affected jurisdictions, customer notification communications that are transparent, empathetic, and legally compliant, and credit monitoring and identity protection services for affected consumers.

We also help you develop and test your breach response plan before an incident occurs. A documented, tested incident response plan is both a PCI DSS requirement (Requirement 12.10) and a practical necessity. When a breach happens, having a plan means faster containment, lower costs, and less damage to customer relationships and brand reputation. Regular tabletop exercises ensure your team knows their roles and can execute the plan under the pressure of a real incident.

Vulnerability Management & Penetration Testing

PCI DSS requires both regular vulnerability scanning (Requirement 11.2) and periodic penetration testing (Requirement 11.3). Our vulnerability management program provides continuous scanning of your internal and external systems, web applications, and network infrastructure. Vulnerabilities are prioritized by risk to customer data and payment card systems, and remediation is tracked to resolution.

Our penetration testing goes beyond automated scanning to simulate real-world attacks against your B2C systems. We test your e-commerce platform, payment processing infrastructure, customer account systems, internal network, email security, and physical security. For multi-location businesses, we test representative locations to identify systemic vulnerabilities that could be exploited across your entire network.

All scan and test results are formatted for PCI DSS compliance documentation, and our reports satisfy the evidence requirements for both your payment processor and your Qualified Security Assessor. We also provide quarterly ASV (Approved Scanning Vendor) scans as required by PCI DSS, ensuring your external-facing systems are free of vulnerabilities that could compromise customer payment data.

Email & Brand Impersonation Protection

B2C brands are frequently impersonated in phishing campaigns that target both employees and customers. Attackers create fake emails and websites that mimic your brand to steal customer login credentials, trick employees into wiring funds, or distribute malware. These attacks damage your brand reputation even when they do not directly breach your systems, because customers associate the phishing experience with your company.

We implement comprehensive email security including SPF, DKIM, and DMARC authentication to prevent email spoofing of your domain, advanced threat protection that filters malicious emails before they reach employee inboxes, brand monitoring that detects impersonation websites and phishing campaigns using your brand, and takedown services that work to remove fraudulent sites and emails impersonating your business.

For customer-facing email communications, we help implement email authentication and branded indicators (BIMI) that display your verified logo next to your emails in supported email clients. This helps customers distinguish legitimate communications from your company and phishing attempts, reducing the success rate of brand impersonation attacks and reinforcing customer trust in your digital communications.

How We Protect Your B2C Business

A structured approach that addresses both the cybersecurity threats targeting consumer data and the regulatory compliance obligations that govern it.

1

Data & Risk Assessment

We map your customer data flows, identify your payment card environment, assess your current security controls, and evaluate your compliance posture against PCI DSS, CCPA, and applicable state regulations. You receive a clear picture of your risk and a prioritized remediation roadmap.

2

Security Implementation

We deploy the security controls needed to protect your customer data and achieve compliance: endpoint protection, email security, web application firewalls, network segmentation, encryption, access controls, monitoring, and employee training. Every control is documented for compliance evidence.

3

Compliance Validation

We prepare and submit your PCI DSS Self-Assessment Questionnaire or coordinate your QSA assessment. We document your privacy compliance program for CCPA and other applicable regulations. All compliance artifacts are organized and maintained for ongoing use.

4

Continuous Protection

Security and compliance are ongoing obligations. We provide continuous monitoring, quarterly vulnerability scans, annual penetration testing, ongoing training, compliance maintenance, and incident response readiness. Your business stays protected and compliant year after year.

Why B2C Businesses Trust Petronella Technology Group, Inc.

Protecting consumer data requires both technical expertise and an understanding of the business dynamics that drive B2C success.

PCI DSS Expertise

We have guided businesses of all sizes through PCI DSS compliance. From small retailers processing a few thousand transactions to e-commerce companies handling millions, our PCI expertise reduces the complexity and cost of achieving and maintaining compliance.

23+ Years of Experience

Founded in 2002, Petronella Technology Group, Inc. has protected businesses through every major evolution of the cyberthreat landscape. Our institutional knowledge means fewer mistakes, faster implementation, and more effective security for your B2C operations.

2,500+ Client Engagements

With more than 2,500 organizations served, we bring pattern recognition and cross-industry insight that benefits every B2C client. We know what attacks are trending, what defenses work, and what compliance approaches are most efficient.

BBB A+ Accredited Since 2003

As a B2C business yourself, you understand the value of trust signals. Our continuous BBB A+ accreditation since 2003 demonstrates the reliability and integrity that consumer-facing businesses expect from their partners.

Licensed Digital Forensic Examiner

When incidents occur, Craig Petronella's forensic credentials ensure professional investigation, proper evidence preservation, and findings that withstand regulatory scrutiny. This capability is critical for PCI forensic investigation requirements and breach response.

Security Without Friction

We understand that B2C businesses cannot let security impede the customer experience. Our implementations are designed to protect data behind the scenes without adding steps, delays, or complexity to the customer journey. Security and experience are not mutually exclusive when implemented correctly.

2,500+
Clients Served
23+
Years in Business
0
Client Breaches
BBB A+
Accredited Since 2003

Frequently Asked Questions

Common questions from B2C businesses about cybersecurity, PCI DSS compliance, and customer data protection.

What is PCI DSS and does my business need to comply?

PCI DSS (Payment Card Industry Data Security Standard) applies to every business that accepts, processes, stores, or transmits credit card data, regardless of size or transaction volume. Whether you process 10 transactions a year or 10 million, PCI DSS applies. Non-compliance can result in fines from your payment processor ranging from $5,000 to $100,000 per month, increased transaction fees, and ultimately the loss of your merchant account. If a breach occurs and you were not PCI compliant, the costs escalate dramatically including forensic investigation fees, card replacement costs, and fraud liability. We help businesses of all sizes achieve and maintain PCI DSS compliance efficiently and affordably.

Does the CCPA apply to my business?

The CCPA applies to for-profit businesses that collect personal information from California residents and meet any one of these criteria: annual gross revenue over $25 million, buy, sell, or share personal information of 100,000+ California consumers or households annually, or derive 50%+ of annual revenue from selling or sharing California consumers' personal information. Even if your business is not based in California, if you sell to California consumers and meet these thresholds, CCPA applies. Similar laws in other states may also apply to your business. We help you determine which privacy laws apply, assess your compliance, and implement the necessary controls and processes.

How do I reduce my PCI DSS compliance scope?

The most effective ways to reduce PCI scope include implementing tokenization (replacing card numbers with non-sensitive tokens), using point-to-point encryption (P2PE) validated devices, adopting hosted payment pages that keep cardholder data off your servers entirely, and implementing network segmentation that isolates payment systems from the rest of your network. Each of these approaches reduces the number of systems in your cardholder data environment, which means fewer PCI requirements to meet, lower assessment costs, and a smaller attack surface. We evaluate your current payment architecture and recommend scope reduction strategies that balance security, compliance cost, and customer experience.

What should I do if my business has a data breach?

First, contain the breach to stop the unauthorized access. Second, notify your payment processor if payment card data was involved. Third, engage a forensic investigator (like our Licensed Digital Forensic Examiner) to determine the scope. Fourth, notify affected consumers according to the breach notification laws of each state where affected consumers reside. Fifth, notify your cyber insurance carrier. Sixth, take steps to prevent recurrence. The timelines are tight: some states require notification within 30 days. Having a pre-established incident response plan is critical. Our incident response team handles all of these steps and coordinates the complex multi-stakeholder response that B2C breaches require.

How do you secure my e-commerce website?

We implement a multi-layered security approach including web application firewall (WAF) to block attacks, Content Security Policy to prevent script injection, regular vulnerability scanning and penetration testing, secure SSL/TLS configuration, secure payment integration that minimizes your PCI scope, monitoring for unauthorized changes to your site code, and protection against Magecart-style skimming attacks. We work with all major e-commerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and custom-built solutions. Our approach balances security with performance, ensuring your site stays fast and your customers enjoy a smooth checkout experience.

Do I need cyber insurance for my B2C business?

We strongly recommend cyber insurance for any B2C business that handles customer data. A breach can cost hundreds of thousands to millions of dollars in forensic investigation, legal fees, customer notification, credit monitoring, regulatory fines, and lawsuit settlements. Cyber insurance helps cover these costs. However, carriers now require specific security controls before they will issue policies, and they will deny claims if your security posture does not match what you represented on your application. We help you implement the controls carriers require, which both qualifies you for coverage and may reduce your premiums. We also help you understand policy terms, exclusions, and coverage limits so you know exactly what protection you have.

How do you protect customer accounts from takeover?

Account takeover (ATO) attacks use stolen credentials from other breaches to access customer accounts on your platform. Attackers use automated credential stuffing tools to test millions of username/password combinations against your login page. We implement multi-factor authentication options for customer accounts, rate limiting and CAPTCHA for login pages, credential stuffing detection, anomalous login detection that flags access from unusual locations or devices, bot detection and mitigation, and breach credential monitoring that proactively identifies customer accounts using known-compromised passwords. These controls protect your customers and reduce the chargebacks, fraud losses, and customer service burden that account takeover attacks generate.

How much does B2C cybersecurity cost?

Investment varies based on your business size, transaction volume, number of locations, e-commerce complexity, and current security posture. Small B2C businesses may invest $1,000 to $5,000 per month for managed security, PCI compliance support, and monitoring. Larger businesses with complex e-commerce platforms and multiple locations typically invest $5,000 to $20,000+ per month for comprehensive security. The cost of a breach for a B2C business averages over $3 million in direct costs, customer churn, and brand damage. Your cybersecurity investment is a fraction of that. Contact us at 919-348-4912 for a customized assessment and quote for your business.

Your Customers Trust You. Do Not Let a Breach Destroy That Trust.

Every transaction, every account login, every piece of customer data represents trust that took years to build and a breach can destroy in hours. Petronella Technology Group, Inc. provides the PCI DSS compliance expertise, e-commerce security, privacy compliance support, and cybersecurity protection that B2C businesses need to protect their customers and their brand.

Contact us for a confidential assessment of your B2C security posture. We will identify your most critical risks, outline your path to PCI compliance, and provide a clear, actionable plan to protect your customers and your business. No obligation. No pressure. Just expert guidance from a team with 23+ years of experience.

Petronella Technology Group, Inc. — 5540 Centerview Dr. Suite 200, Raleigh, NC 27606 — [email protected]