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Craig Petronella on The Sales Podcast: 20x Your Fees

Posted: February 22, 2017 to Press.

Tags: Data Breach, Compliance, AI

What You'll Learn In This Episode of The Sales Podcast...

  • How to 20x your fees
  • How to set proper goals and expectations for each step of your sales process
  • Why you need a vertical to dominate to grow your sales
  • How to find the under-served segments to dominate faster and easier and more profitably
  • How to leverage the news to create content people want
  • How to reduce your bounce rate from 60% to less than 1%
  • How to create inbound sales predictably
  • How to leverage LinkedIn to make more sales
  • How often you should blog to create inbound marketing
  • How to use Google and Apple to distribute unique content far and wide to expand your reach, influence, and inbound marketing
  • How to get more done faster and more affordably
  • Where to target your marketing efforts when you stop going after individuals
  • Why and how to repurpose your content to expand your reach
Listen here: https://www.thesaleswhisperer.com/blog/craig-petronella-niche-marketing

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About the Author

Craig Petronella, CEO and Founder of Petronella Technology Group
CEO, Founder & AI Architect, Petronella Technology Group

Craig Petronella founded Petronella Technology Group in 2002 and has spent more than 30 years working at the intersection of cybersecurity, AI, compliance, and digital forensics. He holds the CMMC Registered Practitioner credential (RP-1372) issued by the Cyber AB, is an NC Licensed Digital Forensics Examiner (License #604180-DFE), and completed MIT Professional Education programs in AI, Blockchain, and Cybersecurity. Craig also holds CompTIA Security+, CCNA, and Hyperledger certifications.

He is an Amazon #1 Best-Selling Author of 15+ books on cybersecurity and compliance, host of the Encrypted Ambition podcast (95+ episodes on Apple Podcasts, Spotify, and Amazon), and a cybersecurity keynote speaker with 200+ engagements at conferences, law firms, and corporate boardrooms. Craig serves as Contributing Editor for Cybersecurity at NC Triangle Attorney at Law Magazine and is a guest lecturer at NCCU School of Law. He has served as a digital forensics expert witness in federal and state court cases involving cybercrime, cryptocurrency fraud, SIM-swap attacks, and data breaches.

Under his leadership, Petronella Technology Group has served 2,500+ clients, maintained a zero-breach record among compliant clients, earned a BBB A+ rating every year since 2003, and been featured as a cybersecurity authority on CBS, ABC, NBC, FOX, and WRAL. The company leverages SOC 2 Type II certified platforms and specializes in AI implementation, managed cybersecurity, CMMC/HIPAA/SOC 2 compliance, and digital forensics for businesses across the United States.

CMMC-RP NC Licensed DFE MIT Certified CompTIA Security+ Expert Witness 15+ Books
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