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Craig Petronella on The Sales Podcast: 20x Your Fees

Posted: February 22, 2017 to Press.

Tags: Data Breach, Compliance, AI

What You'll Learn In This Episode of The Sales Podcast...

  • How to 20x your fees
  • How to set proper goals and expectations for each step of your sales process
  • Why you need a vertical to dominate to grow your sales
  • How to find the under-served segments to dominate faster and easier and more profitably
  • How to leverage the news to create content people want
  • How to reduce your bounce rate from 60% to less than 1%
  • How to create inbound sales predictably
  • How to leverage LinkedIn to make more sales
  • How often you should blog to create inbound marketing
  • How to use Google and Apple to distribute unique content far and wide to expand your reach, influence, and inbound marketing
  • How to get more done faster and more affordably
  • Where to target your marketing efforts when you stop going after individuals
  • Why and how to repurpose your content to expand your reach
Listen here: https://www.thesaleswhisperer.com/blog/craig-petronella-niche-marketing
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About the Author

Craig Petronella, CEO and Founder of Petronella Technology Group
CEO, Founder & AI Architect, Petronella Technology Group

Craig Petronella founded Petronella Technology Group in 2002 and has spent 20+ years professionally at the intersection of cybersecurity, AI, compliance, and digital forensics. He holds the CMMC Registered Practitioner credential issued by the Cyber AB and leads Petronella as a CMMC-AB Registered Provider Organization (RPO #1449). Craig is an NC Licensed Digital Forensics Examiner (License #604180-DFE) and completed MIT Professional Education programs in AI, Blockchain, and Cybersecurity. He also holds CompTIA Security+, CCNA, and Hyperledger certifications.

He is an Amazon #1 Best-Selling Author of 15+ books on cybersecurity and compliance, host of the Encrypted Ambition podcast (95+ episodes on Apple Podcasts, Spotify, and Amazon), and a cybersecurity keynote speaker with 200+ engagements at conferences, law firms, and corporate boardrooms. Craig serves as Contributing Editor for Cybersecurity at NC Triangle Attorney at Law Magazine and is a guest lecturer at NCCU School of Law. He has served as a digital forensics expert witness in federal and state court cases involving cybercrime, cryptocurrency fraud, SIM-swap attacks, and data breaches.

Under his leadership, Petronella Technology Group has served hundreds of regulated SMB clients across NC and the southeast since 2002, earned a BBB A+ rating every year since 2003, and been featured as a cybersecurity authority on CBS, ABC, NBC, FOX, and WRAL. The company leverages SOC 2 Type II certified platforms and specializes in AI implementation, managed cybersecurity, CMMC/HIPAA/SOC 2 compliance, and digital forensics for businesses across the United States.

CMMC-RP NC Licensed DFE MIT Certified CompTIA Security+ Expert Witness 15+ Books
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