Social Media Top Influence Channel for Generation Z

  As Generation Z gets older and moves into independent purchase decision making they become a major priority for marketers. Recent studies by the CMO Council and Pitney Bowes have shown that Generation Z prefers social media as their top influencing channel. 88% of people born since 1997 saying they want brand experiences among digital and physical channels with more …

“Like-less” Instagram Expands Beyond Canada Trial

Australia, Brazil, Ireland, Italy, Japan and New Zealand have now joined Canada in “like-less” Instagram. Although the change is relatively minor for some, it is major for others. Instead of telling the public how many “likes” a post gets, it now only tells the account owner. Non-owners can still tap on “liked by others” and see a breakdown of likes, …

In-app Advertising: Get on the Mobile Train

Neglecting to develop an in-app advertising strategy could leave your business lagging behind.  In-app advertising is the largest shift in the digital marketing industry today.  Particularly in the massively growing Asian marketplace.  With three out of four users saying they use apps when they are bored, you simply cannot afford to snag attention with in-app advertising. Mobile device Ids can ensure target specific …

Mobile Site Optimization

Optimizing your website for mobile browsing is essential in today’s digital age.  Over 80% of mobile users regularly surf the web on their phones. Mobile-friendly sites also get a higher ranking in Google Search.  To check if your site is mobile-friendly, you can use this tool from Google.  Plus, here are a few common optimization mistakes to avoid. Don’t put …

3 Easy Ways to Track Your Social Media Presence

If your business or brand has a social media presence, a tracking system is a must.  Tracking systems allow you to monitor brand mentions, links to your site, conversations, and even hashtags. These monitoring tools below are a great place to start for the small business/ do-it-yourselfer business owner! Hootsuite.  Hootsuite has been touted as one of the best free …

Three Issues that May Be Bogging Down Your Digital Marketing

Common pitfalls can shoot down an otherwise successful digital marketing agenda. Here are three issues that can poke giant holes in your dynamic marketing strategy. Take a minute to ensure these aren’t bogging down your business. Not having a plan Before you do any kind of marketing, make a plan. A real plan, that includes monitoring and follow up. How …

Five Online Marketing Tips for Small Businesses

The Internet is rapidly becoming the number one choice for endless marketing possibilities. Small businesses can easily take advantage of the web potential. Here are five tips to help ensure your online marketing is getting you the most return for your investment. Target the right audience Experts agree that selecting and targeting the right audience is critical to boosting your …

Social Media Marketing: The Best Approach

Selecting the right platform for your business to market on a social media site can be overwhelming. How do you know if the media site you want to use is what’s best for your product as well? Here’s a brief overview of a few of the top social media platforms, their users, and the best approach to take to optimize …

Social Media Marketing

If you are not communicating with your customers on social media, you are missing a golden opportunity! Facebook, Twitter, Instagram, Pinterest: these social media giants expand your business opportunities beyond a simple webpage and can stoke the success of your business. Creating and sharing content on social media can drive audience engagement and provide a platform for harvesting leads and …

Define Your Niche And Be Everywhere

Your Niche Can Make You Richer By 20x Click here to download the episode. What You’ll Learn In This Episode of The Sales Podcast… How to 20x your fees How to set proper goals and expectations for each step of your sales process Why you need a vertical to dominate to grow your sales How to find the under-served segments to dominate …