Marketing and Consumer Privacy

Marketing is increasingly going digital, and as the shift continues toward online consumerism, privacy has become a major concern for consumers. Max Hung of Gartner Inc. says, “We expect to see 20 billion internet-connected things by 2020.” And there is no evidence of that estimate slowing down. Companies today need to ensure that their consumers are informed of the information …

Three Ways to Ensure Your Digital Shoppers Feel Safe

Nowadays the news of security breaches reach us almost on a daily basis. Hackers, ad injections, malware, protected data leaks, and other threats make many potential customers wary of online shopping. Here are three ways to boost consumer confidence in the safety of your online storefront during this holiday shopping season. Easy Check Out Mistrust in the safety of their …

Run a Social Media Contest

Social media contests are a great way to increase your online presence, collect followers, and promote your brand. A successful contest can blast your connections thru the roof. Trind, a Dutch cosmetics company, generated over 900 leads from a simple manicure set giveaway! Diamond Candles states that they generated 30,000 leads and gained over 145,000 Facebook fans in just six …

Social Media Ad Spend Rising to Third Largest Advertising Channel

Global social media ad spending is projected to grow by as much as 20% this year, bringing it up to the number three slot of largest advertising channels according to Zenith’s Advertising Expenditure Forecast. Zenith is a media ad agency parented by Publicis Media. $84 billion is slated for global social media spending, exceeding print ad spending (magazine and newspaper) …

Pinterest’s New Feed Tool

Pinterest has made a large step toward improving user engagement. Pinterest’s new Home Feed tool allows users to fine-tune their preferences for the future pin topics they will see on their feed. This boost to user control has multiple benefits, including a better user experience, more accurately targeted content, and potentially more branded and promoted content saved to boards. “We …

The Potential for Improving Buyer Experience with AI

B2B buyers’ purchasing criteria and their customer experience expectations are now higher than ever. Ten years ago, a B2B buyer identified a need, reached out to a salesperson, and that salesperson took the buyer through the purchase process. Today, B2B purchasing is much more involved. Modern B2B buyers identify a need, begins an online research process, narrows selections, visiting competing …

The Short List of Popular Platform Restrictions and Prohibited Content

Ad approval can be a lengthy process if you complicate things with inappropriate content. Though most social media and search sites have shared standard prohibitions and restrictions like no counterfeit goods, illegal products, political ads, copyright infringement, or tobacco, firearms and alcohol sales, each site may add their own specific no-nos to that list. Amy Gesenhues of Search Engine Land …

Video Advertising: Marketing Your Brand Can’t Do Without

GlobalWebIndex statistics report shows that 60% of internet users watch and stream video. Profiling of viewer ages groups shows that teenagers are the highest number of viewers (72% in fact!) are between 16-24 years of age. When you think about it, the teen/ young adult demographic does make sense. Teens have more free time, they are fantastic at technology, and …

Why Every Small Business Needs a Responsive Website

A responsive website is a web page that is designed to resize itself depending on the type of device it is being viewed on. Gone are the days when a website needed just a mobile version and a desktop version. Consumers now surf the web on everything from big screens to tiny watch-size devices.  With the growth of smartphones, tablets and …

Twitter 6-second Viewable Video Ad Bids Go Global

Twitter has a new video ad bidding option available on a global scale today. Advertisers can run 15-second or shorter ads, but they will only be charged if the ad is viewed for a full six-seconds with pixels at 50% in view. The option is available for Promoted Video, In-stream Video Sponsorships and In-stream Videos Ads that include assets at …