30 Jul 2019

According to a study by Ocean Tomo, intangible assets have emerged as the leading determinant of a company’s value.  From 1975 to 2025, the value of tangible assets dropped from 83% down to 16% while the intangibles went from 17% to 84%.   A company’s value derives from its tangible and intangible assets. Intangible assets include not only patents, trademarks and copyrights but also a company’s reputation and brand value (UBS, 2019).

Cybersecurity factors into the environmental, social , and governance aspects of company valuation.  Supporting economic growth by preserving the benefits of digitization can significantly contribute to SDG (UBS, 2019). Service companies which take payments or deal with large numbers of customers are particularly responsible for keeping the personal data safe under the GDPR rules.

“Cybersecurity ranks as one of the top three concerns for investors and business owners, and the number of cybersecurity incidents is rising by 20%-30% per year,” states UBS in a recent publication (found here), “Globally, the average total cost of a data breach in 2018 stood at USD 3.86 million.”  Companies that will thrive and lead the industry will be those that invest in cybersecurity and employee training related to information security and privacy.

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    2020-03-13
    Petronella provides great advanced digital marketing and automation solutions for my business!
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    Highly recommended for CMMC certification assistance! Excellent and affordable options for secure data hosting on local infrastructure. 5 stars!
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    2020-01-25
    Petronella Technology Group helped us setup our sales and marketing automation, cybersecurity and compliance for our new Blockchain startup. Great to work with! Craig in particular really knows his stuff, can translate into non-tech speak, and has wisdom beyond his years. Highly recommend them.
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    2020-01-14
    Craig is awesome! He is very professional and efficient with his work. I would definitely recommend Petronella Technology to anyone who needs state of the art service.
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    Craig is an expert in his field. Impressed by his knowledge, A true pioneer in Cybersecurity. My business is safer thanks to Petronella Tech!
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    2020-01-10
    For the last five years Craig has been the Contributing Editor for Cybersecurity for NC Triangle Attorney Law Magazine which I publish. His base of knowledge is always leading edge, pragmatic and early to understand for our readers who are not techies. He is patient and easy to work with.
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    2020-01-10
    Craig Petronella, CEO of Petronella Technology Group provided the members of the Defense Alliance of North Carolina expert advice on cybersecurity and NIST compliance. Eye opening experience! Thanks so much!
    Julie Brown
    Julie Brown
    2020-01-09
    Craig and the Petronella Technology Group, Inc. team made HIPAA compliance for my small practice so simple and easy! They helped me with all of my HIPAA training, HIPAA Security Risk Assessment, Penetration Test, and HIPAA secure hosting so I can rest easy.
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    2020-01-03
    Petronella Technology Group helped us with our marketing strategy for our new web startup. Awesome experience!!!!
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    2019-12-30

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